过往案例

果味红牛新品上市

天丝集团红牛®品牌希望通过新推出的两款果味新品建立与年轻人沟通的桥梁，并通过产品传递敢创敢为的品牌精神和内核，向更广泛的受众提出主张，并加深品牌的影响力。

钙尔奇《冬季冰雪运动》

钙尔奇希望通过此次冬季冰雪运动campaign，鼓励消费者勇敢尝试冰雪运动，无惧挑战。冰雪运动对骨骼、关节和肌肉的挑战巨大，钙尔奇也希望通过一些运动技巧的知识科普，强调骨关节保护的重要性，从而传递钙尔奇“骨气迎战，全力挺你”的概念。

麦当劳 《安格斯MAX汉堡》

麦当劳全新升级的安格斯MAX汉堡，以“鲜嫩多汁”作为开启牛堡极致美味的钥匙，旨在全新定义优质牛肉汉堡，成为鲜嫩多汁的典范。

钙尔奇UCⅡ x《这就是街舞》

钙尔奇专注行动力30年，此次推出的黑科技产品UCⅡ骨关节胶原，深度捆绑《这！就是街舞》无惧挑战的节目精神，建立限量级IP与产品功能的强关联，以“关节够给力 关关无所畏”为主题，从精神到身体给予TA强有力的支持。

善存 彩虹营养原则

善存希望通过此次彩虹营养整合营销，以“彩虹营养原则”唤醒消费者的健康意识，通过心智教育产品种草双管齐下提升消费者体验，从而提升全体国民的健康状态。

士力架《冬季冰雪运动》

士力架以冬季冰雪运动为场景，连接品牌能量主张、年轻人参与和线上线下互动。

钙尔奇：行动由你，生活有劲

钙尔奇全新升级品牌主张“行动有你，生活有劲”，强化“行动力“概念。

麦当劳 2021点亮梦想

亲子和家庭消费是当前市场的消费增长热点，麦当劳作为一家重视“家庭”文化并持续关注孩子成长的品牌，在过去四年里以“点亮梦想”为平台，守护孩子梦想，为他们的梦想助力。

麦当劳 2022春天回来了

麦当劳以“点亮梦想”为长期平台，与中国探月合作，让孩子和家庭通过火箭设计与科学实践参与梦想项目。

阿迪达斯2020新春特别系列“新年造万象”

阿迪达斯从古代文化和元素中寻找灵感，推出全线新春特别系列，通过线上线下传播，深化品牌创造者形象，提高品牌的本土影响力与关联度。

钙尔奇新春“骨气成就心愿”

随着保健品消费日益年轻化，营养保健品行业有望继续保持上升的市场规模。钙尔奇面临激烈的市场竞争，如何在新春营销战役中占有一席之地？

麦当劳2019点亮梦想

麦当劳作为一个重视“家庭”文化的品牌，深度解读中国父母育儿痛点，创造了“点亮梦想”平台，希望能够通过一系列的主题活动点亮每个孩子的梦想。

麦当劳 安格斯狂想曲

为了提升安格斯牛在中国消费者中的认知度，@comm打造麦当劳沉浸式艺术展《安格斯狂想曲》，用5D体验开启梦幻美味之旅，定义全新的“奢侈”。

21世纪杯英语演讲大会，汇丰银行赛区

汇丰银行与中国日报社携手举办了本次21世纪杯英语演讲大会汇丰银行赛区，树立汇丰银行在国际教育领域的影响力，同时创造机会与家长交流的机会。

麦当劳“嘿！这张桌子有故事”

麦当劳建立了@麦桌桌 这样一个拟人化的形象，以第三者的角度记录并讲述故事，以故事招领的形式联合梨视频、诚品书店及主题店进行征集传播活动，唤醒大家丢掉的记忆。

McDonald's Hey!This table has a story

McDonald's has established a personified image of @McTables, which records and tells stories from the perspective of a third party, and solicits and disseminates pear videos, authentic bookstores and theme stores in the form of story solicitation to awaken the lost memories.

Centrum Make Health Simple Campaign

Shancun delivers the brand new concept of "simple and healthy", and utilizes the powerful content creativity of celebrity xue zhiqian on social media platforms and his extraordinary influence in the new generation of young consumers.

Dove Silky Smooth campaign

In order to make dove brand become the leader of chocolate brand again and bring brand new pleasure to consumers, the 2015 integrated marketing event of "just like silk" was planned, with the purpose of strengthening the correlation between "silk" and "dove" and making consumers fall in love with dove again.

HSBC credit cards launch campaign

How does HSBC attract attention where credit cards appear? How to cultivate consumers'interest in HSBC credit cards and stand out from many credit cards when the rights and interests of credit cards are not particularly prominent?

Caltrate Bending Mom Campaign

Aiming at the unique insight that mothers often need to bend down to take care of their children in everyday life, we created a hot topic of "bending down mothers" network, conveying the brand concept of "Calcium, strengthen bending mothers".

P&G Male Campaign

The activity started with the first micro-interview of video "men play host to men". By describing the ordinary moments of men in life, the activity showed the touching moments of men and encouraged consumers to find "men" around them.

Smart is the new sexy

Wyeth is faced with the problem of brand aging step by step in the eyes of consumers. At present, it is urgent to catch consumers' eyes and re-establish a young brand image.

HSBC's language is sharp

HSBC and China Daily jointly organized an offline English Speech Conference to build up its influence in the field of international education on the basis of multi-dimensional and in-depth quality content.

P&g Rio Olympics：“ thank you mom ”

As the official brand of China's sports delegation, P&G hopes to use the Rio Olympic Games to spread the core concept of "Thank Mother" around the world, establish brand Olympic attitude and expand brand voice.

Yili "full of energy at home"

Yili Spring Festival marketing theme "full of vitality at home" came into being, will be "vigor" and the Spring Festival scene one by one bind - for the Spring Festival dinner of big fish and meat into the "digestive power", for the annual reunion of the family into the "joy", but also for the good wishes of the New Year into the "flood and famine power".

HSBC China credit card x Wise Man Talk

HSBC China Credit Card cooperates with the popular IP of Men's Brain Age to better disseminate the brand product information of HSBC China Credit Card through the integration of prop implantation and problem implantation in the program links with the program itself.

Go to the market in Switzerland with cook huang -- live broadcast by Tmall juhuasuan.com of wyeth

Wyeth's theme is to follow huang xiaochuen to go to the "Swiss" market, and cooperate with huang xiaochuen Noob market, which is a journey of Swiss purity across geographical space, a communication carnival between wyeth and mothers directly.

McCafe Meets Surprise

During the Christmas period of 2018, McCafe launched a new limited Christmas product to continuously spread the warm brand impression of McCafe and create emotional awareness of Christmas surprise.

Budweiser ：Toast to dreams

During the year of the sheep in 2015, budweiser launched a New Year series called "raise a glass to your dreams" to celebrate with Chinese people in China and around the world.

Mary kay: health is happiness

The brand concept of "Let every family have a healthy person" shows that women play an important role in family health and arouses TA's attention to health issues.

Gillette ProGlide Scandal Shave

0" event marketing program invites temperamental actress Gao Yuanyuan and the brand of a pure commercial cooperation to create a real entertainment event.

Gillette Front Hidden Super Shun--Dry and Wet Big PK

More and more stars are joining the discussion of "wet shaving and dry shaving PK".

Gillette Pro Launch Sexy Shave

More and more stars are joining the discussion of "wet shaving and dry shaving PK".

Yili "Do You Need A Glass of Milk"

Based on consumer insight and brand corporate responsibility, yili launched the integrated marketing campaign of "vitality creates beauty", created high-quality IP content (sense of series), combined with powerful resources (explosive power), and delivered the core message of the brand "I need milk to give me vitality every day".

Meet McCafe ，meet surprise

During the Christmas period of 2018, McCafe launched a new limited Christmas product to continuously spread the warm brand impression of McCafe and create emotional awareness of Christmas surprise.

You Yue :"Ode to Joy 2"

With "Andy's Pure Choice" as the promotion theme, through the film and television production team in the upstream brand implantation content production, binding IP for in-depth content cooperation.

Momchilovtsi Love Campaign

The theme activity of "code of love" implies that implicit Chinese people will express their love on special days and send it to their favorite TA through mosleian as the transmission medium to build the high-end image of the brand.

Pampers China baby's golden sleep book

Pampers creatively raised the topic of "Golden Sleep" to help Chinese parents pay attention to their babies'sleep problems and understand the importance of choosing the right diapers for their babies' sleep.

Master Kong × NBA “Peak Duel Ignites Stimulation” series of activities

Combined with various elements such as hip-hop, e-sports and 2-dimension elements, starting with UGC activity of station B, master kong ice tea takes Icon ice power triangle as the prototype to create its own "burn style" to pay tribute to NBA.

McDonald's × “full time master”

"Full time master" the advertisement centering on ye xiu, the main character, completely follows the story content and character setting of IP. The new product "potato chips with sauce" comforts ye xiu who is in low tide and becomes the key to promote the development of the story instead of just food.

21st century cup English speaking conference - HSBC division

HSBC and China Daily jointly organized an offline English Speech Conference to build up its influence in the field of international education on the basis of multi-dimensional and in-depth quality content.

ECOVACS: Without Dust , Win For Clean

World Cup kicked off and the "618" battle of electricity has also, in the marketing campaign, ECOVACS, around the theme of " Without Dust , Win For Clean", the "World Cup tetris" IP as the core, video release topic, on-line interactive game flow, custom electrical business exclusive packaging, make joint shirt, Germany on the OOH for Germany's call, all-round climaxing a truly integrated marketing campaign.

Calcium backbone woman

Calcium in 2018 to enhance the image of the most authentic emotional needs, with the concept of "women have bone" and advocacy to replace stars, has become the main propaganda.

伊利“家满活力”

伊利春节营销主题“家满活力”应运而生，将“活力”与新春场景一一绑定，为大鱼大肉的春节聚餐注入“消化力”，为阖家一年一度的团圆注入“愉悦力”，也为新年的美好愿望注入 “洪荒力”……

钙尔奇骨气女人

钙尔奇于2018提升形象，素人当道，挖掘最真实的情感需求，用“女人有骨气”的概念及主张取代明星，成为了宣传主体。

康师傅x NBA“巅峰对决燃痛快”系列活动

结合嘻哈、电竞、二次元等多样元素，以B站UGC活动为起始，康师傅冰红茶以品牌Icon冰力三角为原型，创造专属“燃style”致敬NBA。

科沃斯世界杯：一机绝尘，赢的干净

科沃斯围绕“一机绝尘 赢的干净”的主题，以“俄罗斯方块世界杯”IP为核心，视频释出聚话题，线上游戏互动引流量，定制电商专属包装，制作联名球衣，德国投放OOH为德国队打call，全方位打响了一场真正意义上的整合营销战役。

宝洁里约奥运会“感谢妈妈”

作为中国体育代表团官方品牌，宝洁希望借助里约奥运会，在全球范围内传播“感谢妈妈”的核心理念，建立品牌奥运态度，扩大品牌声量。

汇丰中国×《看你往哪跑》

汇丰如何在信用卡亮相之处就引发关注？在用卡权益没有特别突出的情况下，如何培养消费者对汇丰信用卡的兴趣，从众多信用卡中脱颖而出？

“智慧才是新网红” 惠氏S-26网红爆品营销

惠氏金装面临着在消费者眼中一步步品牌老化的这一问题，当下急需抓住消费者眼球，重新树立年轻化的品牌形象。

汇丰中国信用卡×脑力男人时代推广

汇丰中国信用卡与《脑力男人时代》这档热门IP展开合作，通过在节目环节的道具植入、问题植入等方式，与节目本身相融合，将汇丰中国信用卡的品牌产品信息更好地传播出来。

汇丰 丰言锋语

汇丰银行与中国日报联手，线下举办英语演讲大会，以多维度有深度的优质内容做基础，树立汇丰银行在国际教育领域的影响力。

跟着黄小厨上“瑞士”赶集去，惠氏铂臻天猫聚划算直播

惠氏以跟着黄小厨上“瑞士”赶集去为活动主题，与黄小厨Noob集市跨界合作，是一场跨越地域空间的瑞士纯净之旅，一次惠氏与妈妈们直接的沟通狂欢。

宝洁“男人主场男人样”电商活动

活动以首发微访谈视频 “男人主场男人样“ 开始，通过描述男人于生活里平凡时刻，展现男人样的动人瞬间，激励消费者发现身边的“男人样”。

善存“简单搞定健康”传播项目

善存传递“简单搞定健康”的品牌新理念，利用名人薛之谦在社交媒体平台强大的内容创造力以及在新一代年轻消费者中的超凡影响。

德芙“就该这么丝滑”案例

为了使德芙品牌重新成为巧克力品牌中的领导者，给消费者带来全新的愉悦享受，规划了2015“就该这么丝滑”整合营销事件，意在增强“丝滑”与“德芙”的关联，让消费者重新爱上德芙。

优悦《欢乐颂2》

以“安迪的纯净之选”为推广主题，通过影视制作团队在上游的品牌植入内容生产，捆绑IP进行深度的内容合作。

伊利“你需要一杯牛奶”

基于消费洞察和品牌企业责任，伊利打响“活力创造美好”整合营销战役，打造优质IP内容（系列感），配合强势资源（爆发力），传递品牌核心信息“我需要牛奶给我每一天的活力”。

吉列性感湿剃2.0

0”事件营销方案邀请气质女星高圆圆与品牌的一次纯商业合作打造成为真正的娱乐事件。

吉列性感湿剃1.0

越来越多的明星加入“湿式剃须和干式剃须PK”这一话题讨论。

吉列锋隐超顺，干湿大PK

越来越多的明星加入“湿式剃须和干式剃须PK”这一话题讨论。

麦咖啡 遇见惊喜

麦咖啡在2018年圣诞期间，推出限定圣诞新品，持续传播麦咖啡温暖的品牌印象，打造圣诞惊喜情感认知。

百威“为梦想举杯”

在迎接中国2015年农历羊年期间，百威全面启动了“为梦想举杯”新年系列活动， 与中国及世界华人共欢庆。

玫琳凯 “健康没事 就是幸福的事”

遇见麦咖啡 遇见惊喜

麦咖啡在2018年圣诞期间，推出限定圣诞新品，持续传播麦咖啡温暖的品牌印象，打造圣诞惊喜情感认知。

爱的莫斯密码莫斯利安

“爱的莫斯密码”主题活动，寓意让含蓄的国人在特别的日子里将爱表达出来，通过莫斯利安作为传递的介质送给最爱的TA，建立品牌的高端形象。

帮宝适 中国宝宝金质睡眠宝典

帮宝适创造性地提出“金质睡眠”议题，帮助中国家长关注宝宝的睡眠问题，了解到选择正确的纸尿裤对于宝宝睡眠的重要性。

麦当劳《全职高手》

《全职高手》围绕主角叶修展开的广告完全遵循了IP的故事内容和人物设定，新品“就酱薯条”安慰了处于低潮中的叶修，成为推进故事发展的关键而不只是食物。

钙尔奇为弯腰妈妈加骨劲

针对“妈妈在每天的生活中常需要弯下腰照顾孩子”这一独到洞察，创造了“弯腰妈妈”网络热点话题，传达出“钙尔奇，为弯腰妈妈加骨劲”的品牌理念。