Unverified absolute result figures are omitted from this public archive. The original record is preserved internally.
Intro：
With the opening of the two-child policy, the size of the maternal and child market has surged again. The 80s and 90s have become the main force of consumption in the maternal and infant market. Consumers tend to be younger. Mothers born in the 80s and 90s are more rational in their consumption. Meanwhile, with the change of the consumption concept of the new generation of parents, the domestic demand for high-end diapers shows a significant trend of strengthening.
Since pampers entered China, it has increasingly become a popular diaper brand favored by Chinese mothers. However, Chinese mothers did not immediately realize the importance of diapers to the growth of babies and neglected the important influence of diapers on the sleep quality of babies. Meanwhile, pampers creatively proposed the issue of "golden sleep" to help Chinese parents pay attention to their babies' sleep problems and understand the importance of choosing the right diaper for their babies' sleep.
@comm assists pampers to release the white paper on the sleeping status of babies in China together with cui yutao education academy, which will solve many challenges:
● let more parents actively participate in understanding the sleeping problems of babies, and help them solve the sleeping problems from the causes;
● Turning arcane white paper data into something parents can understand;
● Pampers diapers will become the "necessary dry goods" to help baby sleep, and win the trust and support of parents;
Solution：
Authoritative release of the "white paper on baby sleep in China" in-depth analysis of baby sleep problems
Pampers Cui Yutao together education academy from 9384 across the country, the baby to sleep the whole night survey questionnaire to conduct a comprehensive analysis, and integrate education academy 266386 user data and breeding institute "sleep the whole night class 112437 users course data, fully explore the Chinese baby common sleep problems and put forward the improvement scheme, authority issued a white paper on" China baby sleep status quo, is the true sense of "the Chinese baby sleep gold treasure dian".
Creative presentation of the golden sleep bible high-tech test of the strength of sleep artifacts
Through the in-depth interpretation of the white paper, Chinese parents have truly realized the need to solve their baby's sleep problems. On the eve of the world sleep day, pampers, together with renowned parenting expert wang ronghui, brings Chinese parents a more practical sleep treasure book -- three magic sleep tools.
Online and offline multiple platforms link thousands of parents to witness good sleep
In plain language for parents to conduct more in-depth analysis and interpretation
At the same time, we invite parents to conduct "dry goods challenge" test by themselves through H5 to open up the offline and online platform. While thoroughly studying the content of the white paper, parents compared pampers diapers with diapers of other brands in terms of water absorption through hands-on experiments offline, which witnessed the super absorbency and freshness of pampers diapers.
Result:
