Unverified absolute result figures are omitted from this public archive. The original record is preserved internally.
Intro：
Obviously Gillette is a leading brand in shaving market. However, 70% of men in China are using electronic shavers (dry shaving).
Solution：
In order to win more wet-shaving users, we started a debate on Sina Weibo, discussing about a shaving style PK between # Wet VS Dry#, and tried to prove that,wet shaving is more sexier to women.
Miss Aoi, a Janpanese sexy female star, asked a question about what kind of gift should she choice for a male friend in Sina Weibo, which attracted many celebrities joining the discussion, including Gao XiaoSong, He Jiong，Du Haitao, Li Weijia, Huang Jianxiang and even Sister FuRong, etc. For the sake of supporting that “wet shaving is more sexy”. Miss Aoi showed her wet-shaving photos on Weibo, which immediately became a headline in every news portal and video sharing sites.
To obtaining more evidence, FHM China stepped in with a real social experiment, in which 40 girls were invited to watch twins shaving together (Wet Shaving VS Dry Shaving). And just as expected, 90% of the beauties thought that Wet was sexier than Dry. ( If you are interesting to this experiment, please click to see the video)
Result：
Then #Sexy Shaving PK. Wet VS Dry# gets really hot on internet.
