Unverified absolute result figures are omitted from this public archive. The original record is preserved internally.
Intro：
Most Chinese people are very shy to express their true love, even if to their family members. Momchilovtsi, a premium yogurt brand and widely considered as holiday gifts, captured such insights and initiated a brand campaign entitled "Message of Love" during 2014 CNY, encouraging consumers to express their love loudly to those most beloved ones thus enhance brand preference.
Solution：
In the activity, #Momchilovtsi Love# this topic combined with online weibo, web pages, new media channels, such as WeChat public platform to offline propaganda roadshow integration 360 degrees, instant triggered heated debate during the Spring Festival Internet users to participate in, and directly lead to Max mosley's official weibo fans also increased by more than 110, ten thousand people, official WeChat also increased to more than 9100 fans.
What is more worth mentioning is that many traditional media independently reported the test video, which in a real sense realized the creation of topics by commercial brands on the network new media platform, thus bringing about the new media era of integration led by network public relations communication and active free reporting by traditional media!
Result：
The original archive did not include captions.
The original archive did not include captions.
