Unverified absolute result figures are omitted from this public archive. The original record is preserved internally.
（Summary of case）
Intro：
Before the launch, we hope to communicate with consumers on an emotional level, arouse consumers' attention to health issues and build up publicity for the new product. At the same time, it also conveys the brand concept of "let every family have a person who knows health", indicating the important role that women play in family health. Arouse TA's attention to health issues and promote sales of new products.
Solution:
To "let every family has a people who know their health" is the core idea, by building a young female parents health crisis, health problems cause misunderstanding of marriage and the elderly health problems three scenarios, conveys the key role of women in family health, struck a chord with women in different age groups, to establish a health problem is not that far off impression in the consumers' mind.
Usually the body has no accident, we always don't take it seriously
Rush about busily for respective happiness, overdraw at will however healthy
In fact, your health, not only you
It's about your children/wife/parents and family happiness
@comm through from the age of 25, 35, 45, three women of different ages daily family healthy living problems of shooting three series of short film "the disappearance of mother", "for the sake of the family", "luo master secret", express "health is fine, is happy event", and send out "let every family has a people who know their health" brand concept.
Result：
Through the spread of WeChat public account with three audiences of different ages, it accurately arouses the awareness of consumers of different ages to pay attention to their families' health. Spread the product concept of "health is nothing, it is happiness" and "let every family have a healthy person".
