@comm’s tool for growth judgment · Brand strategy and integrated marketing · Founded in Shanghai in 1999About @comm ↗
Give people a reason to trust the brand
Starting with audience needs and the brand’s task, we choose the right people, IP, media and sporting events. Each helps shape the idea and has a clear role in the communication.
Credibility
Who gets us seen, who provides proof, and who makes people feel “this is me”.
Resources are catalysts for ideas
Attention
- Angus MAXAn unexpected crossover introduces the Golden Mask treatment
- Li-Ning WomenBai Lu opens with a brand declaration
Trust
- CentrumMicroscopic imagery with the Nine Gold Standards
- Caltrate 1787Trail-race partnerships and product explanation
Resonance
- Caltrate 1787Athletes tell their own stories
- Li-Ning WomenReal women tell stories of personal breakthroughs
- ExtraThe distracted moments students know
We want work people remember at first sight, and recall when it is time to choose. So we don't start from a format. A line, a film, a product moment, a partnership or an event anyone can join could all be the answer. Content can come from the brand itself, or from athletes, artists, IP, media and sporting events. What we use depends on the business problem in front of us.
Working output
A clear link between evidence, expression, resource roles and touchpoints.
These judgments are shaped around the project question. The execution scope and next step are then agreed together.
Continue with the work
Start with your growth challenge
Share the specific challenge you face. Together, we can assess whether @comm can help.
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