Starting in public relations
We made brand facts clear enough for media and the public to know what to trust.
About @comm
Founded in Shanghai in 1999
Still starting with the real problem
@comm began in public relations and expanded through digital, social and integrated content. Tools change. The job does not: keep brand facts clear and credible wherever people encounter them, and useful when they decide what to do next.
Experience matters
when it improves the next decision
For more than two decades, we have worked across the gaps between brand facts, content and execution. When a project ends, what matters is the judgment the next cycle can use.
Today, that experience feeds the next audience decision, content task, resource choice and review instead of disappearing into completed projects.
How we evolved
The problems changed
So did the way we worked
Each expansion began with a new problem in the market.
Entering search and action
Content had to move beyond visibility into the places where people search, compare and act.
Connecting content and influence
We gave brands, creators, communities and platforms distinct roles, so people had a reason to participate and pass the story on.
A human-led, AI-enabled
brand growth partner
Human judgment sets direction. AI helps us read signals, organize evidence and learn faster. Creativity, content, influence and growth discipline work together on the same problem.
From Truthto Growth