Turn real value
into reasons to choose you
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- PRDigitalSocialBrand growth
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- Global brandsLong-term partners
- Campaign AsiaROI FestivalEffie
Truth toGrowth
Brand strategy and integrated marketing · Shanghai · 1999Explore the Growth System →
Being seen
isn’t being chosen
Get the judgment right,
and efficiency and lasting growth follow
BOCF is @comm’s tool for growth judgment. It looks at brand, audience, trust and action together.
Growth System overview →BBrand truthSelling pointsBuying pointsSelling points are what a brand wants to say. Buying points give people a reason to act.OOpportunityLabelsSituationsPrioritize people worth investing in over those who look easy to convert.CCredibilityPlacementsRolesWho gets us seen, who provides proof, and who makes people feel “this is me”.FFulfillmentTrafficDecisionsRead the feedback each round and decide whether to continue, rewrite or stop.
01 / 06Li-Ning × Stephen Curry · Basketball
WIDE OPEN 万向皆开
Brand truth · Express new possibilities through a shared belief →
02 / 06Li-Ning Women · Sport
Who says there’s only one way to shine?
Watch Me.
Brand truth · Express a brand attitude through real women’s stories →
03 / 06McDonald’s · Angus MAX
The Golden Mask
Brand truth · Turn the cheese technique into the Golden Mask treatment →
04 / 06Extra · Campus campaign
Mind drifting?
Have two.
Chew into your groove.
Opportunity · Build the idea around students’ distracted moments →
05 / 06Caltrate 1787 × UTMB · Joint care
In joint care,
grueling trails beat a press conference.
Credibility · Experts explain the product, runners tell their own stories →
06 / 06Centrum · Vitamins
Microscopic art.
The beauty of vitamins.
Credibility · Turn technical mechanisms into criteria for choosing →
Start with your growth challenge
Share the specific challenge you face. Together, we can assess whether @comm can help.
BD@atcomm.cn
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