@comm 中文

About @comm

Founded in Shanghai in 1999

@comm is a brand strategy and integrated marketing company, founded in Shanghai in 1999. We identify opportunities where a brand's real value meets people's needs, then turn them into business growth through creativity, content and the right resources.

Healthy growth starts with truth

Truth can come from

  • The brand's own history and people
  • A product detail that has never been told well
  • A change already happening in people's lives

Content Commerce content that carries all the way into the business

  1. Brand positioning
  2. Creative planning
  3. Media
  4. Purchase and conversion

How the work comes together

Being seen isn’t being chosen

Brand and audience

Start with real value and needs

Creativity and content

Choose the form for the problem

Resources

Give each resource a role

Execution

Turn judgment into action

From PR to brand growth

  1. 1999

    PR

  2. Digital

  3. Social

  4. Integrated marketing

  5. Today

    Brand growth

Brands we work with

  • Haleon
  • Caltrate
  • Centrum
  • Mars
  • Extra
  • Skittles
  • Snickers
  • Sensodyne
  • Parodontax
  • Li-Ning
  • Way of Wade
  • Oakley
  • Essilor
  • Unilever

Industry recognition

Selected agency and campaign awards

  • Effie Greater China

    Effectiveness and creativity

  • ROI Festival

    ROI Festival

  • Campaign Asia

    Greater China Agency of the Year

  • Golden Mouse Awards

    Golden Mouse Awards

  • Shanghai International Advertising Festival

    Shanghai International Advertising Festival

View award records
  • Effie Awards2025 Health Awards · Social Media Silver
    2026 Scene Marketing Awards · Silver
  • ROI Festival2018 Gold · McDonald's The King's Avatar
  • Campaign AsiaGreater China Agency of the Year
    Independent Agency · 2015 Bronze / 2016 Gold
    Social Media Agency · 2017 Bronze / 2020 Silver / 2021 Bronze
  • Golden Mouse Awards2018 Campaign Gold
  • Shanghai International Advertising Festival2019 Independent Agency of the Year

How we work

People set direction Tools help us learn

Judgment

People own the judgment

AI and data help capture feedback and adjust actions. They do not replace the final decision.

Evidence

Keep facts and boundaries clear

Cases, claims, data and relationships need a source and a clear public boundary.

Vision
To help good brands earn a lasting place in people's hearts and grow steadily over time.
Mission
We combine market insight, brand storytelling, technology and connected resources to identify the audiences that matter, then move brand truth toward trust, action and purchase through credible content, real influence and learning assets.

Our culture

CARE values
Collaboration
Work across functions and levels, and share responsibility for the outcome.
Attitude
Take ownership, step forward and learn from failure.
Respect
Listen first, discuss the issue and avoid labeling people.
Excellence
Keep looking for better ways to solve the problem.
CARE DNA
Challenger
Challenge ideas and welcome challenge with mutual respect.
See how we challenge the default answer
Adventurous
Let curiosity and sound strategy guide the risks we take.
Results-driven
Be accountable to clients, partners and colleagues for the final outcome.
Entrepreneurship
Think like a CEO and build the business together.

Start with your growth challenge

Share the specific challenge you face. Together, we can assess whether @comm can help.

Contact @comm