@comm’s tool for growth judgment · Brand strategy and integrated marketing · Founded in Shanghai in 1999About @comm ↗
Turn real value into a reason to choose
Truth can come from the brand’s history and people, an untold product detail, or a change in people’s lives. Establish the facts, then shape the proposition and expression.
Brand truth
Selling points are what a brand wants to say. Buying points give people a reason to act.
Buying Point
A buying point is rarely just a promotion or a feature. It comes from people's circumstances: their feelings, needs and the problems they face.
Working output
A record of brand facts and evidence, with the proposition linked to reasons to choose.
These judgments are shaped around the project question. The execution scope and next step are then agreed together.
Continue with the work
Start with your growth challenge
Share the specific challenge you face. Together, we can assess whether @comm can help.
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