The challenge
A promise about children's growth needed an action families could join.
The idea
Family participation turned a promise about children's growth into something parents and children could do together.
Execution
- Began with hands-on family workshops in restaurants.
- Extended the experience into expert-guided rocket exploration.
- Published the children's work beyond the event.
What the work created
Turned the platform into a program families could join by building, launching and sharing their work.