Intro：
2018 HSBC international education BBS and experts from xinmin education think tank jointly launched the concept of "multi-dimensional growth ability", which is the best tool to help children face the future world. In this context, HSBC and China Daily jointly held the 21st century cup English speaking competition as a launch event for the concept of "multi-dimensional growth". The purpose of this activity is to build up HSBC's influence in the field of international education, and create opportunities to communicate with parents and collect Leads.
Solution：
Jointly with China Daily, we will hold an offline English speaking conference to build up the influence of HSBC in the field of international education by laying the foundation of multi-dimensional and in-depth quality content.
Project perspective: HSBC joined hands with China Daily to help international education
Expert perspective: English speech and multi-dimensional growth ability
HSBC perspective: HSBC creates an international platform, and more importantly, overseas study financial services contribute to the growth and win-win future
Student perspective: improve their international communication ability, and speak out to the world on behalf of Chinese teenagers
Through online promotion through the official platform with high number of users, create opportunities to communicate with parents and collect Leads
China Daily: 21st century official WeChat official account
HSBC: official platform of HSBC - official website/official account
The new international education concept proposed by HSBC -- multi-dimensional growth ability, including self-cognition & self-drive, analytical and empirical ability, multi-communication & leadership, social responsibility & global citizenship. Focusing on the needs of students and parents, HSBC interprets concepts from different dimensions and implements them from different perspectives.
Advantage:
Customized service -- provide additional online and offline training opportunities for players; Big names get attention and influence; Cooperate with the official platform to endorse authoritatively and win the trust of parents.
Result:
The project lasted seven months, during which a total of 17 competitions were held in four cities from the preliminary competition to the final competition, and participants were provided with online and offline training. The publicity mode is the official WeChat ID of HSBC bank, the official WeChat of 21st century, the official website and newspaper posters, cooperating with some international schools. In the end, HSBC received more than 3100 leads and more than 300 leads for opening accounts. The leads received will benefit the follow-up customers of HSBC international education, creating business value.
