After yesterday's "zhiqing body", which was full of wit and imagination of various brands, was widely used in the circle of friends, the 8th gold investment award ceremony was held in Shanghai mall theatre tonight. @comm has also had great success with two ROI Festival awards.
P&g won the silver award of social media marketing category of media service in the agency group in the e-commerce marketing activity of "men's home field and men's style" planned by @comm, which was the second authoritative award won by this case this year after the 2015AMES international award. The event lasted 30 days and attracted more than 1.5 billion people on social media platforms, inspiring more than 1 million people to participate in the interaction. This case conforms to the trend of the new social e-commerce model that promotes sales growth through social media. It also marks that @comm gradually realizes the business transformation from traditional public relations service to integrated communication service based on unique consumer insight, with highly relevant creative content as the core and effective flow guidance for e-commerce.
Comm business director Echo Long
Meanwhile, budweiser's 2015 Chinese New Year activity "raising a glass to dreams" won the bronze award in the public relations service category of the agency group. The activity received 232 media reports, generating 140 million advertising value and reaching more than 1 billion audiences. The high recognition from the gold investment is also the first shot for the winning campaign of this case that exploded around the world in the New Year of 2015!
Comm business director Echo Long
The ROI Festival is the world's first business idea award. ROI in English means Return on Investment. This is a creative award based in the greater China region with an international perspective. It aims to reward the most creative brands and enterprises, and encourage companies in the creative field to achieve the largest market return with the smallest budget. Compared with other awards, the core concept of the gold investment award is "quantifying creativity with the market", and the real response of the market is the most important criterion in the judging process。
