On October 19, 2016 -- with "creative, make the public more powerful" as the theme of 2016 gold watch, the first Chinese creative community BBS in portman hotel grand opening, from Chinese and foreign public welfare organizations on behalf of the master, well-known enterprise executives, creative design and public welfare star on the scene to share, more than 200 professionals from all walks of life gathered in the scene, transboundary impact unusually brilliant.
@comm, together with financial investment and micro public welfare, jointly created a national public welfare event, not only aims to stimulate the creative dissemination of public welfare projects, reward the most influential public welfare leaders and brands, but also to promote the long-term cooperation between creative professionals and public welfare organizations.
This year's creative public welfare BBS has set up five main links -- creative public welfare case sharing, cross-boundary roundtable dialogue, and tribute to starlight public benefit. The first joint action of "creative volunteers" was launched and the "2016 China public welfare index enterprise public welfare influence list" was released.
Creative public welfare case sharing
Johnson & Johnson consumer Xie Bing lady, YANG, head of China's personal care business, founder of the DESIGN, Forbes China's most influential designers: Mr Jamy YANG, anheuser-busch inbev Asia Pacific vice President of legal and corporate affairs Mr Wang Renrong joint Mr Ding Bin, director of the center for the Shanghai public security bureau traffic police corps propaganda, p&g greater China communication and public relations vice President Mr Xu Youjie made a speech at the conference.
Ms. Xie bing Shared Johnson & Johnson's "newborn recovery" and "operation smile" public welfare projects. For example, Ms. Xie stressed that "in order to appeal to more social forces, we have been exploring more innovative ways to deliver love." in the first decade of the newborn resuscitation project, j&j successfully saved 150,000 new lives. Johnson & Johnson's "smile initiative" in poor areas of China has provided 30,000 children with cleft lips and palates with free surgery to recreate a smile. Johnson & Johnson's decades of public welfare stories, public welfare results and moving communication ideas won the audience bursts of warm applause.
Mr. Yang mingjie, a famous designer, tells the story of working with one foundation to design convenient and sanitary water bottles for rural children without clean water, low-cost tents that can be quickly erected for people forced to move out of their homes, and the revival of intangible heritage through creativity and design.
Mr. Wang renrong and Mr. Ding bin of Shanghai traffic police general team also brought budweiser inbev to the audience in China and relevant government departments and institutions, promoting rational drinking and various public welfare communication activities for 9 years. As well as the achievements and dissemination experience of initiating or participating in such thematic public welfare projects as water governance, rational drinking, and helping improve barley in plateau arid areas. Budweiser beer is extraordinary, smart drinking charity film is to leave a deep impression on the audience.
Cross-boundary round table dialogue
Mr. Yang jinlin, senior media person and founder of jinlin public welfare, moderated the roundtable dialogue. Ms luki, deputy secretary-general of the foundation, wild aid agent Mr Steve Blake, the chief representative in China, author and illustrator, writers: Mr Zhang Haochen, children in rural China united initiators, Mr Deng fei, jointly "crossover creative force can become public welfare maximum power", "how to become a public one of the biggest commercial force power", "how to make more effective public communication" problem were discussed and cross-border collision. The distinguished guests have distinct views and unique perspectives.
Salute starlight public power
Mr. Huang xiaoming, a well-known public figure, Shared video of public welfare. Ms. Xu gehui and Ms. Liu fangfei brought personal speeches to make creativity promote public welfare to achieve the best effect.
The first "creative volunteers" joint action was launched
Ms. Jin xia, founder of @comm, Mr. He xinhao, founder of jindao, and Mr. Yang guang, editor-in-chief of sina micro public welfare jointly launched the initiative of "creative volunteers" and made a speech.
Ms jin xia said: "creative people volunteer their wisdom for public welfare, which is the pure meaning of 'creative volunteers'. @as a creative and content integrated communication company, and also a volunteer to participate in the free lunch charity action, we hope that more people in the industry can use their knowledge to contribute their ideas and time to public welfare issues, so as to make China's public welfare more effective and influential."
In the announcement and award of "China public welfare index corporate public welfare list" in 2016, the first China creative public welfare BBS has entered the end.
The first China ROI creative public welfare BBS is intended to advocate amplifying the impact of public welfare through creative power and implementing actual results, which is of great significance for promoting the benign communication and development of public welfare in China. It is also the first creative event of cooperation among @comm, ROI and micro public welfare. @comm will also continue to develop its unique characteristics of being good at creativity and enthusiastic about public welfare. Adhering to the original intention of launching the first creative public welfare BBS, @comm will contribute its wisdom to realize "creativity makes public welfare more powerful" with more industry insiders.
