In October, @comm successfully held the first creative public welfare BBS in China as a "creative volunteer". Up to now, in sina and weibo, the reading volume of creative public welfare BBS topic has exceeded 25.4 million; Sina weibo public welfare live broadcast video has been broadcast more than 130,000 times, and the highest number of weibo live broadcast online is more than 50,000. On BBS site and social media, BBS theme # creativity makes the public benefit more powerful # followed and read more than 6.35 million times; And the main visual picture of the red light bulb with love and wisdom has won the attention of people and produced a positive influence.
Warm-up phase main vision
The main vision of BBS for creative public service is divided into two versions: warm-up version and on-site version. They are all produced by our @comm volunteers, with Jasmine, the creative leader of @comm, providing guidance and Cloud, the creative director, providing follow-up support.
The above screen is the warm-up main vision of BBS. Jasmine, chief visual designer of BBS and creative leader of @comm, explained the creative concept to us: preheat the main vision with the shape of the trophy as the outline of the logo of gold investment ROI, integrate a series of flat ICONS related to love, skillfully present the theme of charity BBS through the independent design of the designers; The only three-dimensional design of the love bulb symbolizes the highlight of creativity in public welfare communication, and the choice of red sets the warm, bright and sharing tone for BBS, visually beautiful and grand, with distinct theme and profound meaning.
Main vision of live activities
The main vision of the live activities focuses more on guiding love into action, calling on the audience to help the public welfare cause to win more effective results by sharing ideas, giving love and intelligence. @comm creative staff, in the form of trophy projection, vividly reflects the idea of creative gathering more love and helping vulnerable groups; The investment and optimization of creative ideas bring every real touch and new love to join, and bring new strength together to bring a better tomorrow for the groups helped by public welfare undertakings.
"Creative volunteer" logo
As a company with excellent planning and creative talents and comprehensive online and offline content integration and communication, @comm participated in the first creative public welfare BBS in China. We @comm staff are not only BBS joint volunteers, but also "creative volunteers" of BBS's main vision. By taking the opportunity of BBS, we propose the initiative of "creative volunteers" to the society and peers, and take the lead in participating in the volunteer action -- the logo of creative volunteers is also the work of @comm staff's voluntary design.
The logo of creative volunteers clearly reflects the concept of the initiative. The center of the light bulb, which symbolizes wisdom, is in line with BBS vision, and is the starting point of the initiative: a full heart, at the same time, a pair of hands holding sincerity and wisdom. Flat design, concise and powerful; Bright and warm red and yellow tones, eye-catching, let the audience immediately want to act.
During the activity site and communication, the logo of the main visual and creative volunteers of the series was praised by the guests and audience, and the creative staff volunteers at @comm were very proud. As the first group of @comm employees who participate in creative public service BBS with creativity and win the title of "creative volunteers", @comm will also actively participate in more public service activities in the future. "making the world a better place with creativity" is our common aspiration.
All along, @comm has been enthusiastically involved in public welfare undertakings. Through volunteer activities, he has provided whole-process planning, promotion and site management for the charity anniversary and auction activities of the free lunch fund of China social welfare foundation. In suqian, ab inbev hope primary school donated "@ library" to prepare various books and sports supplies for local students. @comm is also the annual communication partner of enactus China, which supports global college students' social entrepreneurship. With the original intention of jointly launching the first creative public welfare BBS, @comm is looking forward to more opportunities in the future to help push forward the public welfare with the wisdom and power of creative people, so as to make the society we live together more beautiful and more happy.
