On May 22
@comm works with groupm China
Jointly create an era of media convergence
Pan-entertainment content marketing and media strategic investment peak BBS
"Stars gather wisdom, create and talk about the future"
This is a talk about
Entertainment content marketing feast
We'll talk about it with you
According to the current hottest IP, customized entertainment content
How does the brand borrow the force content marketing to dial two thousand jin
Explore IP secret, play out hot style brand
Here, @ and groupm will explore with you the hidden secrets behind such popular "phenomenal IP" as 《Wei Wei Yi Xiao》《San Sheng San Shi》《Hua Qian Gu》《Jin Xiu Wei Yang》
We will share with you how to play the next hot style brand in such phenomenal variety shows as 《the voice of China》, 《the masked king》, 《The best brain》
Create young music, witness the cultural upgrade
How to influence young consumer groups (post-90s and post-95s) through content marketing, and explore the influence of young people's behaviors and habits on content production and release.
blibili, LOL, luo tianyi, pear video and you play live live, esports games, VR/AR, short video and other entertainment methods to impress young people.
Gather industry elites to promote marketing upgrading
We will invite industry elites, resource providers and media agency guests of "entertainment industry of variety, film and television, sports and youth" to explore with you · circle economy, subversion · interactive revolution, renewal · value transmission.
(subject to actual attendance)
Breakthrough · fusion upgrade -- variety
Tian Ming, President of canxing production
Wang peijie, general manager of vision film
Li wei, founder and CEO of galaxy cool entertainment
Cui yanning is vice President of content marketing for alibaba's youku group
Exploration · circle economy -- sports
Chip Bowers, golden state warriors chief marketing officer
Dong zheng, general manager of China futebao football industry development corporation
Richard Young is the NFL's general manager for China
Zhu xiaodong is CEO of Beijing ouxun sports culture co., LTD
Subversion · interactive revolution -- young consumer groups
Wang xu, general manager of bilibili advertising department
Su zhili, head of fist game business development
Huang huanmiao, director of entertainment operations of tian ya he nian
Huang junjie is director of Chinese culture, media, entertainment and sports
Qiu bing is the founder of video
Li huaiyu, co-founder and CEO of microwhale technology
Renewal · value transmission -- TV series
Zhang wei, general manager of Marketing Department of yuewen group
Gao Chen, jia xing media
Tang lijun, founder/President of new faction culture media
Liu hang, vice President of xinli media
Liu zhi, executive vice President of cton media, huace group
Refresh · value transfer -- film
Zhu chenghua, CEO of Oriental dreamworks
Cao jia, chairman and CEO of lu hua pictures
Zheng siting, tencent pictures
