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@commThe first battle of the Great Wall award of China advertising won 2 silver awards and a number of excellent nominations, and a gold award of 1 silver and 1 copper, as well as 9 other excellent case awards
（Covers the Great Wall awards/ROI Festival ）
Today to list these awards inventory, and share it with you：
Our winning cases
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ROI Festival ：Social marketing - silver award
Great Wall award: media marketing award - e-commerce - silver award
Great China Effie award: Olympic marketing category - excellent case award
P&g Rio Olympics' thank you mom '
ABOUT CASE
About the p&g case
As the official brand of the Chinese sports delegation, p&g hopes to spread the core concept of "thank you mom" around the world with the help of the 2016 Rio Olympics, build the brand's Olympic attitude and expand its brand voice. Based on the Chinese consumer insight, through monitoring real time hot spots of the Olympic Games, dig the stories behind Olympic champion, ordinary consumers mother powerful moment in life and the Olympic athletes mother powerful moments, the Olympic athletes playing strong strong connection in life with mother, called for pay tribute to mom, inspiring emotional resonance.
P&g has launched multi-platform integrated marketing with the theme of "thank you mom", covering e-commerce flow guidance, social media voice, landing marketing and media coverage, and realizing the communication of all its categories. By taking advantage of the Olympic Games, develop innovative new technologies and methods to form p&g Olympic marketing magnetic field. At the same time of delivering the Olympic spirit of the brand, it improves and expands the sound volume and influence of the brand, and enhances consumers' awareness and goodwill to p&g.
Great Wall award: media marketing award - content marketing - silver award
Great China Effie award: brand content category - excellent case award
McDonald's professional master
ABOUTCASE
About the McDonald's case
In the camp of "trans-dimensional" marketing, we and McDonald's, which are young in pace, enter the language system of young people through the strategy of content rejuvenation, break the dimensional wall by trans-boundary quadratic, play "the full-time master", and understand more about the marketing of young people. The event provided an in-depth experience for fans, created a young brand image of McDonald's, became a "gold daddy" as fans called it, and attracted positive comments from major media.
The cooperation between McDonald's and the king's avatar has successfully achieved the broken wall cooperation, bypassing the more elementary implantation modes such as title, partner and product exposure, which are traditionally used in film, TV and variety shows. We directly original into the production of animation content, according to the implantation of plot publicity and hype, social communication to create more topics to ignite the whole network discussion, offline by creating theme stores, derivatives, packaging and other in-depth user experience for fans, trigger UGC.
ROI Festival ：Integrated communication - bronze award
Great Wall award: media marketing award - radio and television - excellent case award
Yili 2017CNY "full vitality of home"
ABOUTCASE
About the yili
Yili, as a leading dairy enterprise in China, occupies a large share of the market, but how to break away from the traditional warmth of holiday marketing and to stand out in the Spring Festival period to increase sales has become the primary issue of brand New Year activities. Yili dug deep into consumer insight, found in the Spring Festival now "form than content", home is also "paralysis" over the holiday. At this point, yili Spring Festival marketing theme "full vitality" came into being, "vitality" and the spring scene (home, reunion, dinner, wishes, etc.) one by one bound.
Yili "full vitality" with "creative +IP+ channel" immersion integrated content marketing, not only represents the brand's New Year's promise to consumers, but also the actual New Year benefits products to consumers. Online, with the help of star posters, virus video and star live (ning zitao TV, live # liu tao on the Spring Festival gala, family happiness send #), star live flash flash video to seize the circle of friends native promotion page, set off the whole network social vitality. Offline, innovative cooperation baidu AR navigation cross-border marketing travel vitality, airport activities using cabin space, product welfare to attract interaction. The activity has successfully improved the brand's popularity and influence, thus increasing consumers' purchase intention during the New Year and increasing the usage rate of coupons on e-commerce platforms.
ROI Festival ：Social media communication - excellent case award
Great Wall award: media marketing award - non-media communication - excellent case award
McCafe - the gingerbread man, Christmas greetings
Great Wall award: interactive creative award - network program category - excellent case award
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Great Wall award: media marketing award - non-media video category - excellent case award
HSBC China & the age of brainy men
Great Wall award: interactive creative award - virus video category - excellent case award
Wyeth S-26 Gold flagship web celebrity explosive
Great Wall award: media marketing award - digital media integration - excellent case award.
