On October 18, 2018, MSC marketing science conference 2018 was held in Shanghai. Kevin Ko, head of major account marketing at Google, and Jef Ji, partner of @comm，were invited to participate in the conference and presented a wonderful talk on how artificial intelligence can serve marketing.
The second hand marketing science conference held by the second hand system with second hand marketing academy co-brand planet is a scientific feast attracting attention in the marketing field. Creative, content, technology, branding, and more than 1,000 marketing scientists meet here to see how # number's left brain and # creative's right brain work together, and to share the most advanced ideas and practices in the advertising and marketing industry.
"Ai brings more focused touch, more optimized brand experience, and deeper interaction, combining artistic creativity and technology, making the whole marketing experience completely different." - Kevin Ko
At the conference, Kevin said that Google, as the core representative of the leading technology in the field of artificial intelligence, gives marketing a new imagination. On the one hand, AI will comprehensively improve the efficiency of existing marketing tools, allowing consumers to naturally contact and understand the brand content they really like. On the other hand, AI will help brands discover new consumer preferences, make data more transparent, make advertising more intelligent, and make consumers not spectators but participants.
"AI is not a replacement for marketing people, but a catalyst for the marketing revolution. AI will eventually become marketing tools, and we need to learn how to use those tools." - Jef Ji
As a marketing representative for the conference, Jef says marketing will become smarter with Google's AI technology. This means that brands and consumers can communicate more accurately, brand experience is further strengthened, all of which can actively promote marketing changes.
At the conference, Kevin and Jef also Shared some smart examples of Google's DNA, including in-depth analysis of massive data push, creating video derivative of different scenes and hot spots, quick and accurate hot spot conversion, and so on. Accurate content/product, only to be pushed in front of interested people, can reflect its value.
The above ai marketing related examples are so exciting, however, this is just the beginning. We can expect Google ai to serve marketing in all sorts of ways, from content/product recommendations to brand buying recommendations.
AI will eventually become a generic tool for marketing, and marketers will have to understand how to use these tools when they do marketing in the future, and so will @comm.
Continuously pursue learning innovation, precise marketing and integration of the @ comm, will rely on our local insight and resources, through a series of integrated marketing campaigns, thorough understanding of AI in the marketing activities in various application possibility, through content, channel, transmission and platform four one of the best resources integration, building combined with electricity and all the new form of content integrated marketing channel sales demand.
