A Successful P&G Male Campaign planned and executed by @comm won a big 2015 AMES Award on June 3rd 2015, Singapore, it\'s an only e-commerce award in beauty category of AMES.
This awarded campaign aims to boost sales of P&G male products via e-commerce platforms and to raise awareness and attention among male target on daily cosmetic products, and endowed with fresh significance for purchase. This project lasted for merely 30 days and approached more than 1.5 billion people through social media, inspiring over one million participants to interact. It\'s particularly worth mentioning that the sales volume of P&G male products doubled year-on-year. Since then we have created a new model of social e-commerce with sales growth driven by social media.
The Asian Marketing Effectiveness and Strategy Awards is collaboration between Lions Festivals and Haymarket.