October 20th, Dove “silky smooth” campaign which was planned and executed by @comm, won ROI Festival social media gold award standing out from 2,593 entries.
In the awarded “silky smooth” campaign, Silky smooth storytelling and silky smooth story building combined to make Dove’s silky smooth more popular. Silky smooth has gone beyond its functional meaning but become the synonym of pleasure. Dove reinforced its iconic ownership of silky smooth.
ROI Festival is the world\'s first commercial creative awards, aimed to reward the most innovative brands and enterprises and encourage brands and companies in the field of creative to take advantage of the smallest budget to achieve the maximum market returns.
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