Singapore, June 3, 2015 -- P&G group's "men's home and man's like" project, implemented by @comm, won the 2015 Asian effectiveness marketing and strategy award (AMES), the only "best e-commerce" international award in the beauty category.
This award case aims to increase the sales volume of p&g men's products on the e-commerce platform, increase the attention of male consumers on daily chemical products, and give new significance to purchase. We passed the creative producer in 2014 the most inspirational divine comedy, "the man is suffering march, in the form of exaggeration and the underlying detonating network rapidly in the short term, launched only 3 hours hits the breakthrough millions, get a lot of men of netizens resonance and interaction, and with the aid of this belongs to the men of the 2014 World Cup competition opportunity and popular CCTV sports reporter liu bo intervention, inspire online interaction and purchase, the activities to a climax!
The event lasted only 30 days, but it influenced more than 1.5 billion people on social media platforms and inspired more than one million people to participate in the interaction. The sales volume of p&g men's category on the e-commerce platform doubled compared with the same period of the previous year. Since then, we have created a new social e-commerce model that promotes sales growth through social media.
The Asia effectiveness marketing and strategy awards are jointly organized by Haymarket, the asia-pacific publisher of the cannes advertising festival and the Campaign.
