On October 20, 2016, Asia's largest creative industry awards the ninth ROI Festival creative award ceremony was held in Shanghai, nearly 7000 from official association, the third party agencies, media firms, marketing communications agency and commercial creativity industry elite at home and abroad to participate in the event, to witness the daikin reward creative awards announced one by one.
@comm is the case of "this is so silky for dove chocolate" spread by Mars, which stands out from the 2593 works submitted by 471 companies and won the gold award for social media marketing. This is the first time since @comm won two ROI Festival awards in 2015, @comm prove its creative marketing strength in the field of content integration and communication again.
@comm of Mars launched "dove chocolate is the so silky" activities, by creating creative content is telling the story, the young Chinese female consumers spreading silky stories, and use the power of the brand ambassador, successful let "silky" to become popular again, "silky" not only become a taste, but also the symbol of cheerful mood.
The ROI Festival aims to reward the most creative brands and enterprises. It is a creative award that encourages companies in the creative field to achieve the maximum market return with the smallest budget. The biggest difference from other awards is ROI (return on investment). It is the first award in greater China that focuses on quantifying ideas by market. Votes are counted by a third party, PwC, to ensure a fair result. At the present ROI Festival awards ceremony, gold award only accounts for 2.5% of the entries, becoming the focus of many top domestic advertising companies, advertisers and online media competition.
