"Transformation battle" hosted by wu xiaobo channel:"Internet opportunities for traditional enterprises" opened in oct intercontinental hotel in shenzhen on April 26. Ms. Jin xia, President of @ content integrated communication, who provides long-term marketing communication services for world famous brands such as procter & gamble, ab inbev and oreo, was invited to attend and share unique views and valuable experience on "how traditional enterprises play content marketing".
Ms. Jin xia points out through wonderful examples that marketing in the Internet age,Content is key！Today, consumers are savvier and can easily discern the advertising content; But they are also more open to playful and creative product placement, and even have fun spreading the word. She also encourages brands to establish strong interactive friends with consumers and achieve synchronous growth between brands and users. Ms. Jin xia said that the establishment of "listen to the voice of consumers" supporting system has a great impact on work efficiency and consumer experience, enterprises should allocate resources reasonably, so as to implement quality and efficient consumer relationship management.
"Not what I'm going to say, but what they're going to hear. It's not me. It's somebody else."As a high level summary of this lecture, these two sentences are very easy to say, but they involve a lot of combining theory and experience. Ms. Jin xia led by @ company in the "how to play content marketing" process continues to explore, also welcome you to discuss together.
