@font-face{font-family:"Signal";src:url(/assets/AtcommSignalSans-Home.woff2?v=20261022-type-scale&home=925208159518) format("woff2");font-weight:400 900;font-display:swap}
:root{
  --graphite:#0C0D0F; --scarlet:#B50000; --ignite:#FF3D1F; --pearl:#F3F1EE; --pearl-cool:#E8E9EB;
  --silver:#8A8D91; --amber:#FFB070; --crimson:#5A0015;
  --display:"Signal","PingFang SC","Noto Sans SC","Microsoft YaHei",sans-serif;
  --body:"AtcommText","PingFang SC",sans-serif; --utility:var(--body);
  --nav:"AtcommText","PingFang SC","Noto Sans SC","Source Han Sans SC","Microsoft YaHei",system-ui,sans-serif; --small-text:18px;
  --pad:clamp(20px,5vw,80px); --rule-y:72px; --ease:cubic-bezier(.2,.7,.2,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{background:var(--graphite);-webkit-text-size-adjust:100%;scroll-padding-top:var(--rule-y)}
body{font-family:var(--body);font-weight:400;font-synthesis:none;color:var(--pearl);line-height:1.6;font-size:var(--small-text);overflow-x:hidden}
a{color:inherit}
b,strong{font-weight:inherit}
img{display:block}
:focus-visible{outline:2px solid var(--amber);outline-offset:4px}
.skip{position:absolute;left:-999px;top:8px;background:var(--pearl);color:var(--graphite);padding:8px 14px;z-index:99}
.skip:focus{left:8px}

/* ---------- fixed stage layers: ground → spill → field → grain ---------- */
#ground{position:fixed;inset:0;background:var(--graphite);transition:background-color .9s var(--ease);z-index:-4}
#spill{position:fixed;inset:-10%;z-index:-3;opacity:0;transition:opacity 1.1s var(--ease),background .9s var(--ease);
  background:radial-gradient(60% 55% at 50% 52%,var(--spill,#000) 0%,transparent 70%)}
#field{position:fixed;inset:0;width:100%;height:100%;z-index:-2;pointer-events:none}
#grain{position:fixed;inset:-50%;z-index:50;pointer-events:none;opacity:.085;mix-blend-mode:soft-light;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 1.4 -.2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  animation:grain 1.2s steps(6) infinite}
@keyframes grain{0%{transform:translate(0,0)}20%{transform:translate(-3%,2%)}40%{transform:translate(2%,-4%)}60%{transform:translate(-4%,-1%)}80%{transform:translate(3%,3%)}100%{transform:translate(0,0)}}
body.on-pearl #grain{mix-blend-mode:multiply;opacity:.06}

/* ---------- header sits on the rule the field resolves into ---------- */
header{position:fixed;top:0;left:0;right:0;height:var(--rule-y);z-index:40;display:flex;align-items:center;
  justify-content:space-between;padding:0 var(--pad);transition:color .6s,background-color .9s var(--ease);
  background:var(--hdr,rgba(12,13,15,.9));-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px)}
header::after{content:"";position:absolute;left:var(--pad);right:var(--pad);bottom:0;height:1px;background:currentColor;opacity:.28;
  transform-origin:left;animation:rule 1.6s var(--ease) .2s both}
@keyframes rule{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.logo{display:block;height:30px;width:auto}
.logo img{height:30px;width:auto;transition:filter .6s}
header nav{display:flex;gap:clamp(14px,2.4vw,34px);font-family:var(--nav);font-size:14px;letter-spacing:.04em}
header nav a{text-decoration:none;opacity:.86}
header nav a:hover{opacity:1;text-decoration:underline;text-underline-offset:6px}
header nav #motion-toggle{font:inherit;letter-spacing:inherit;color:inherit;background:none;border:0;min-width:44px;min-height:44px;cursor:pointer;opacity:.86}
header nav #motion-toggle:hover{text-decoration:underline;text-underline-offset:6px;opacity:1}
body.ink-dark header{color:var(--graphite)}
body.ink-dark .logo img{filter:brightness(0)}
@media (max-width:700px){header nav .opt{display:none}}

.label{font-size:var(--small-text);letter-spacing:0;text-transform:uppercase;font-weight:600;opacity:.82}
.disp{font-family:var(--display);font-weight:700;letter-spacing:-.02em;line-height:1.04}
section{position:relative}

/* ---------- 1 hero: tuning ---------- */
#hero{min-height:100svh;padding:calc(var(--rule-y) + 6vh) var(--pad) 5vh;display:flex;flex-direction:column;justify-content:space-between}
.noise{position:absolute;inset:var(--rule-y) 0 0 0;overflow:hidden;pointer-events:none}
.noise span{position:absolute;white-space:nowrap;font-size:var(--small-text);color:var(--pearl);opacity:.2;
  transition:opacity 1.6s var(--ease),color 1.6s,filter 1.6s;filter:blur(.4px)}
.tuned .noise span{opacity:.055;filter:blur(1.4px)}
[data-signals] .noise:not(.placed){visibility:hidden}
.hero-top{position:relative;max-width:900px}
.hero-top h1{font-family:var(--display);font-weight:700;font-size:clamp(34px,4.6vw,68px);line-height:1.18;letter-spacing:-.01em}
.hero-top h1 em{font-style:normal;color:var(--ignite)}
.giant{position:relative;font-family:var(--display);font-weight:800;color:var(--ignite);
  font-size:clamp(76px,16.2vw,300px);line-height:.86;letter-spacing:-.045em;margin-left:-.04em;overflow-wrap:anywhere}
.giant span{display:block;transform:translateY(18%);opacity:0;animation:settle 1.4s var(--ease) .5s forwards}
.giant span+span{animation-delay:.68s}
@keyframes settle{to{transform:none;opacity:1}}
.hero-foot{position:relative;display:flex;justify-content:space-between;align-items:flex-end;gap:20px;margin-top:4vh;font-size:var(--small-text)}
.hero-foot a{text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:3px}
html[lang=en] .hero-foot .label{text-wrap:balance}

/* ---------- chapter fields: hard color blocks ---------- */
.chapter{min-height:100svh;padding:calc(var(--rule-y) + 8vh) var(--pad) 6vh;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden}
.chapter.scarlet{background:var(--scarlet);color:var(--pearl)}
.chapter.vermilion{background:var(--ignite);color:var(--graphite)}
.chapter h2{font-size:clamp(40px,6.4vw,112px);max-width:12em;font-family:var(--display);font-weight:800;line-height:1.08;letter-spacing:-.02em}
.chapter .en{margin-top:18px;font-size:var(--small-text);opacity:.82}
.chapter .num{align-self:flex-end;font-family:var(--display);font-weight:800;font-size:clamp(140px,30vw,520px);line-height:.78;letter-spacing:-.06em;
  transform:translateY(30%);opacity:0;transition:transform .25s ease-out,opacity .25s ease-out}
.chapter.seen .num{transform:none;opacity:1}
.chapter .lede{max-width:520px;font-size:var(--small-text);opacity:.9;margin-top:28px}

/* ---------- cases: the title stands beside the work as a vertical column, same height ---------- */
.case{min-height:100svh;padding:calc(var(--rule-y) + 6vh) var(--pad) 7vh;display:flex;align-items:center;justify-content:center}
.case-fig{display:grid;grid-template-columns:auto auto;grid-template-rows:auto auto auto;column-gap:clamp(22px,2.6vw,44px);row-gap:14px}
.case.flip .case-fig{grid-template-columns:auto auto}
.cap-top,.cap-bot{grid-column:1;display:flex;justify-content:space-between;align-items:baseline;gap:20px;font-size:var(--small-text);letter-spacing:0;color:rgba(243,241,238,.8)}
.cap-top .idx{font-family:var(--display);font-weight:800;color:var(--ignite);font-size:var(--small-text);letter-spacing:.04em}
.cap-bot{justify-content:flex-end;letter-spacing:.04em}
.cap-bot a{text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px}
.plane{grid-column:1;grid-row:2;position:relative;display:block;border-radius:12px;overflow:hidden;
  transform:translateY(24px);opacity:0;transition:transform 1.2s var(--ease),opacity 1s var(--ease)}
.case.seen .plane{transform:none;opacity:1}
.plane img{display:block;width:auto;height:auto;max-width:min(1060px,68vw);max-height:68svh}
.vt{grid-column:2;grid-row:2;writing-mode:vertical-rl;font-family:var(--display);font-weight:700;letter-spacing:.06em;
  font-size:clamp(24px,2.5vw,40px);line-height:1.3;height:0;min-height:100%;overflow:visible;
  border-left:1px solid rgba(243,241,238,.24);padding-left:clamp(14px,1.6vw,26px);text-align:justify;text-align-last:justify;
  opacity:0;transform:translateY(-14px);transition:opacity 1s var(--ease) .35s,transform 1.2s var(--ease) .35s}
.case.seen .vt{opacity:1;transform:none}
.case.flip .plane,.case.flip .cap-top,.case.flip .cap-bot{grid-column:2}
.case.flip .vt{grid-column:1;border-left:0;border-right:1px solid rgba(243,241,238,.24);padding-left:0;padding-right:clamp(14px,1.6vw,26px)}
@media (max-width:760px){
  .case{min-height:0;padding:28px 12px 30px}
  .case-fig,.case.flip .case-fig{grid-template-columns:1fr;row-gap:10px;width:100%}
  .plane,.case.flip .plane,.cap-top,.case.flip .cap-top,.cap-bot,.case.flip .cap-bot,.vt,.case.flip .vt{grid-column:1}
  .cap-top{grid-row:1;padding:0 4px}.plane{grid-row:2}.vt{grid-row:3}.cap-bot{grid-row:4;display:flex;justify-content:flex-start;padding:0 4px}
  .plane img{max-width:100%;width:100%;max-height:none}
  .vt,.case.flip .vt{writing-mode:horizontal-tb;height:auto;min-height:0;text-align:left;text-align-last:auto;border:0;padding:2px 4px 0;font-size:clamp(24px,6vw,34px);letter-spacing:0;line-height:1.3}
  .vt br{display:none}
  .cap-top .co{font-size:var(--small-text)}
}


/* ---------- desktop case theater: pinned stage, cases change in place (scrollytelling) ---------- */
#theater{display:none;position:relative;height:600vh}
.th-stage{position:sticky;top:0;height:100svh;display:flex;align-items:center;padding:calc(var(--rule-y) + 3vh) var(--pad) 4vh}
.th-slides{display:grid;width:100%;max-width:1380px;margin:0 auto}
.slide{grid-area:1/1;align-self:center;display:grid;grid-template-columns:minmax(300px,.36fr) 1fr;column-gap:clamp(40px,4.6vw,88px);
  pointer-events:none}
.slide.on{pointer-events:auto}
.s-text{display:flex;flex-direction:column;justify-content:space-between;padding:0 0 2px}
.slide:not(.on) .s-text{visibility:hidden}
.s-head .s-title{margin-top:14px}
.s-head .s-meta{margin-top:10px}
.prog{display:flex;gap:0;align-items:center}
.prog button{flex:1;min-width:44px;height:44px;margin:-21px 0;padding:0;border:0;border-radius:0;appearance:none;background:none;position:relative;overflow:hidden;cursor:pointer}
.prog button::before{content:"";position:absolute;inset:21px 4px;background:rgba(243,241,238,.2)}
.prog button b{position:absolute;inset:21px 4px;background:var(--ignite);transform-origin:left;transform:scaleX(0)}
.prog span{font-family:var(--display);font-weight:700;font-size:var(--small-text);color:var(--ignite);margin-right:6px;letter-spacing:.04em}
.s-meta{margin-top:18px;font-size:var(--small-text);letter-spacing:0;color:rgba(243,241,238,.78)}
.s-title{font-family:var(--display);font-weight:700;font-size:clamp(25px,2.35vw,36px);line-height:1.24;letter-spacing:-.01em}
.s-title .ln{display:block;overflow:hidden;padding:.08em .06em .14em;margin:-.08em -.06em -.14em}
.s-title .ln>span{display:block;white-space:normal;overflow-wrap:anywhere;transform:translateY(120%);transition:transform .9s var(--ease)}
.slide.on .s-title .ln>span{transform:none}
.slide.on .s-title .ln+.ln>span{transition-delay:.08s}
.s-foot{margin-top:0;display:flex;flex-direction:column;gap:10px;font-size:var(--small-text);opacity:0;transition:opacity .6s .25s}
.slide.on .s-foot,.slide.on .s-meta,.slide.on .prog{opacity:1}
.s-meta,.prog{opacity:0;transition:opacity .5s}
.s-foot a{align-self:flex-start;text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px;color:rgba(243,241,238,.9)}
.s-img{justify-self:stretch;align-self:start;display:block;position:relative;aspect-ratio:16/10;max-height:70svh;width:100%;background:#000;border-radius:12px;overflow:hidden;
  opacity:0;transform:translateY(40px) scale(.97);transition:opacity .7s var(--ease),transform 1.1s var(--ease)}
.slide.on .s-img{opacity:1;transform:none}
.slide.past .s-img{transform:translateY(-40px) scale(.97)}
.s-img .fill{position:absolute;inset:-8%;background-size:cover;background-position:center;filter:blur(36px) saturate(1.15) brightness(.55)}
.s-img img{position:relative;display:block;width:100%;height:100%;object-fit:contain}
@media (min-width:761px){.js-stage #theater{display:block}.js-stage #work .case{display:none}}
@media (max-width:760px){#theater{display:none}}
@media (prefers-reduced-motion:reduce){.slide.on .s-title .ln>span{transform:none!important}}


/* chapter openers: red becomes a band, not a full page */
.chapter.band{min-height:72svh;justify-content:center;gap:28px;background:none;color:var(--pearl)}
.chapter.band::before{content:"";position:absolute;left:0;top:calc(var(--rule-y) + 5vh);height:clamp(10px,1.4vh,16px);width:100%;background:var(--scarlet);
  transform:scaleX(0);transform-origin:left;transition:transform 1.1s var(--ease)}
.chapter.band.seen::before{transform:scaleX(1)}
.chapter.band .label{color:var(--ignite);opacity:1}
.chapter.band .num{position:absolute;right:var(--pad);bottom:4vh;font-size:clamp(120px,18vw,300px);color:transparent;-webkit-text-stroke:1px rgba(243,241,238,.22)}
@media (max-width:760px){.chapter.band{min-height:56svh}.chapter.band .num{font-size:38vw}}


/* the way into the library rides with the pinned theater on desktop and closes the case list on mobile */
.th-all{grid-row:2;justify-self:end;margin-top:22px;font-size:var(--small-text);text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px;color:rgba(243,241,238,.9)}
.to-lib{padding:2vh var(--pad) 10vh;font-size:var(--small-text)}
.to-lib a{text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px}
@media (min-width:761px){.js-stage .to-lib{display:none}}

/* transition A: a static wall of work */
.wall-sec{min-height:100svh}
.wall-stage{position:relative;min-height:100svh;overflow:hidden;display:flex;align-items:center;justify-content:center;padding:var(--rule-y) var(--pad) 0}
.wall{position:absolute;inset:calc(var(--rule-y) + 3vh) -4vw 7vh;display:grid;grid-template-columns:repeat(5,1fr);grid-auto-rows:auto;align-content:center;gap:12px}
.wall .t{position:relative;aspect-ratio:16/9;overflow:hidden;border-radius:12px;background:#000;opacity:.18}
.wall .t img{width:100%;height:100%;object-fit:cover}
.wall .t[data-wall-key="w15"] img{object-fit:contain}
.wall-copy{position:relative;z-index:3;flex:0 1 640px;min-width:0;max-width:640px;padding:28px 0}
.wall-copy h2{font-family:var(--display);font-weight:800;font-size:clamp(44px,6.4vw,112px);line-height:1.06;letter-spacing:-.02em;
  overflow-wrap:anywhere;text-shadow:0 2px 40px rgba(0,0,0,.85)}
.wall-copy h2 em{font-style:normal;color:var(--ignite)}
@media (max-width:760px){.wall{grid-template-columns:repeat(2,1fr);inset:calc(var(--rule-y) + 1vh) -10vw 1vh}}

/* transition B: the word TRUTH is made of the stage signal — noisy, then it resolves */
.sig-sec{min-height:100svh;display:flex;align-items:center;padding:calc(var(--rule-y) + 4vh) var(--pad) 6vh;overflow:hidden}
.sig-stage{width:100%}
.sig{font-family:var(--display);font-weight:800;line-height:.9;letter-spacing:-.03em}
.sig-sm{display:block;font-size:clamp(28px,3.6vw,60px);letter-spacing:-.01em;line-height:1.2}
.sig-big{display:block;font-size:clamp(150px,30vw,520px);margin:.02em 0 .1em -.06em;letter-spacing:-.08em;color:transparent;overflow-wrap:anywhere;
  background:repeating-linear-gradient(180deg,var(--ignite) 0 var(--lw,2px),transparent var(--lw,2px) 9px);
  -webkit-background-clip:text;background-clip:text;filter:blur(var(--bl,3px));transform:skewX(var(--sk,-8deg)) translateX(var(--jx,0px));
  transition:filter .2s linear}
.sig-sec.resolved .sig-big{--lw:6px;--bl:0px;--sk:0deg;--jx:0px;transition:filter 1.2s var(--ease),transform 1.2s var(--ease)}
@media (prefers-reduced-motion:reduce){.sig-big{--lw:6px;--bl:0px;--sk:0deg}}

/* ---------- growth: BOCF ---------- */
.block{padding:clamp(90px,14vh,160px) var(--pad)}
.block h2{font-family:var(--display);font-weight:700;font-size:clamp(32px,4.4vw,72px);line-height:1.14;max-width:16em}
.bocf{margin-top:clamp(48px,8vh,96px);display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid rgba(243,241,238,.2);position:relative}
.bocf div{padding:22px 22px 0 0}
.bocf div+div{padding-left:22px;border-left:1px solid rgba(243,241,238,.12)}
.bocf b{display:block;font-family:var(--display);font-weight:800;font-size:clamp(72px,8vw,140px);line-height:.9;color:rgba(243,241,238,.5);letter-spacing:-.04em}
.bocf .hot b{color:var(--ignite)}
.bocf h4{margin-top:14px;font-size:clamp(19px,1.8vw,28px);font-weight:600}
.bocf h4 small{font-family:var(--utility);font-weight:400;opacity:.8;margin-left:6px;font-size:var(--small-text);letter-spacing:0}
.bocf p{margin-top:10px;color:rgba(243,241,238,.9);font-size:var(--small-text);max-width:15em;line-height:1.55}
.bocf .story{grid-column:1/3;grid-row:2;margin-top:26px;background:var(--ignite);color:var(--graphite);padding:14px 18px;
  font-family:var(--display);font-weight:700;font-size:clamp(18px,1.6vw,24px);border:0}
.bocf .story small{display:block;font-family:var(--utility);font-weight:400;font-size:var(--small-text);opacity:.82;margin-top:2px}
@media (max-width:760px){
  .bocf{grid-template-columns:repeat(2,minmax(0,1fr))}
  .bocf div{padding:18px 12px 18px 0}
  .bocf div+div{padding-left:0;border-left:0}
  .bocf div:nth-child(2n){padding-left:14px;border-left:1px solid rgba(243,241,238,.12)}
  .bocf div:nth-child(n+3){border-top:1px solid rgba(243,241,238,.12)}
  .bocf .story{grid-column:1/3;grid-row:auto;order:-1;margin:0 0 4px;padding:12px 14px;border-left:0!important}
}
.sb{padding:clamp(80px,12vh,140px) var(--pad);overflow:hidden}
.sb .strike{font-family:var(--display);font-weight:800;font-size:clamp(54px,11.5vw,210px);line-height:.92;letter-spacing:-.04em;color:rgba(243,241,238,.24);position:relative;display:inline-block}
.sb .strike::after{content:"";position:absolute;left:-1%;right:-1%;top:52%;height:.05em;background:var(--pearl);transform:scaleX(0);transform-origin:left;transition:transform .9s var(--ease) .2s}
.sb.seen .strike::after{transform:scaleX(1)}
.sb .buy{display:block;font-family:var(--display);font-weight:800;font-size:clamp(54px,11.5vw,210px);line-height:.92;letter-spacing:-.04em;color:var(--ignite)}
.sb-copy{margin-top:clamp(36px,6vh,64px);display:grid;grid-template-columns:1fr 1fr;gap:40px;max-width:1240px}
.sb-copy p.big{font-family:var(--display);font-weight:700;font-size:clamp(22px,2.2vw,34px);line-height:1.35}
.sb-copy p.big em{font-style:normal;color:var(--ignite)}
.sb-copy p{color:rgba(243,241,238,.88);font-size:var(--small-text)}
@media (max-width:760px){.sb-copy{grid-template-columns:1fr;gap:16px}}

.pearl{background:var(--pearl);color:var(--graphite)}
.same{padding:clamp(90px,14vh,160px) var(--pad)}
.same .label{color:var(--scarlet);opacity:1}
.duo{display:grid;grid-template-columns:1fr 1.25fr;gap:clamp(24px,5vw,90px);margin-top:28px;align-items:end}
.duo .who{font-size:var(--small-text);color:#3a3c40;margin-bottom:12px}
.duo .a q{font-family:var(--display);font-weight:700;font-size:clamp(34px,4.4vw,72px);line-height:1.12;color:#8c8b88;quotes:"“" "”"}
.duo .b{border-left:3px solid var(--scarlet);padding-left:clamp(18px,2.4vw,36px)}
.duo .b .who{color:var(--scarlet);font-weight:600}
.duo .b q{font-family:var(--display);font-weight:700;font-size:clamp(30px,3.6vw,60px);line-height:1.16;quotes:"“" "”"}
.same .end{margin-top:clamp(40px,7vh,80px);font-family:var(--display);font-weight:700;font-size:clamp(22px,2.4vw,36px)}
.same .note{margin-top:12px;font-size:var(--small-text);color:#3a3c40;max-width:36em}
@media (max-width:760px){.duo{grid-template-columns:1fr}}

/* ---------- creativity × resources ---------- */
.res h2{max-width:13em}
.roles{margin-top:clamp(40px,7vh,80px);border-top:1px solid rgba(243,241,238,.2)}
.role{display:grid;grid-template-columns:200px minmax(0,1.2fr) minmax(0,1fr);gap:clamp(20px,3vw,48px);align-items:center;padding:clamp(22px,3.4vh,36px) 0;border-bottom:1px solid rgba(243,241,238,.12);transition:background-color .5s}
.role:hover{background:rgba(255,61,31,.06)}
.role h3{font-family:var(--display);font-weight:800;font-size:clamp(34px,5.2vw,92px);line-height:1;letter-spacing:-.02em}
.role h3 small{display:block;font-family:var(--utility);font-weight:400;font-size:var(--small-text);letter-spacing:0;opacity:.8;margin-bottom:10px}
.role ul{list-style:none;display:flex;flex-direction:column;gap:8px}
.role li{font-size:var(--small-text);color:rgba(243,241,238,.9);overflow-wrap:anywhere}
.role li b{display:block;color:var(--pearl);font-weight:600;margin-bottom:2px}
.role:hover h3{color:var(--ignite)}
.res .coda{margin-top:clamp(40px,7vh,72px);max-width:38em;color:rgba(243,241,238,.88)}
.role .thumb{width:200px;height:auto;border-radius:12px;opacity:.92;transition:opacity .4s}
.role:hover .thumb{opacity:1}
@media (max-width:760px){.role{grid-template-columns:1fr;gap:12px}.role .thumb{width:100%;border-radius:14px}.role h3{font-size:30px}}

/* ---------- close ---------- */
.close{min-height:92svh;padding:calc(var(--rule-y) + 10vh) var(--pad) 6vh;display:flex;flex-direction:column;justify-content:space-between}
.close h2{font-family:var(--display);font-weight:800;font-size:clamp(40px,6.6vw,116px);line-height:1.08;letter-spacing:-.02em}
.close h2 em{font-style:normal;color:var(--ignite)}
.close .sub{margin-top:20px;font-size:var(--small-text)}
.cta{display:flex;flex-wrap:wrap;gap:24px;align-items:center;margin-top:40px}
.btn{background:var(--scarlet);color:var(--pearl);text-decoration:none;padding:16px 28px;font-weight:600;letter-spacing:.04em;transition:background-color .2s}
.btn:hover{background:#CC2929}
.cta a.t{text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:3px;font-size:var(--small-text)}
footer{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:12vh;font-size:var(--small-text);color:rgba(243,241,238,.72);border-top:1px solid rgba(243,241,238,.14);padding-top:22px}
footer span{overflow-wrap:anywhere}


/* ---------- mobile: image-led, words cut to the headline ---------- */
@media (max-width:760px){
  .chapter .lede,.same .note{display:none}
  .chapter{min-height:78svh}
  .chapter .num{font-size:46vw}
  .block,.sb,.same{padding-top:64px;padding-bottom:64px}
  .bocf div{padding-bottom:12px}
  .bocf b{font-size:64px}
  .same .duo .a q{font-size:28px}.same .duo .b q{font-size:26px}
  .res h2{font-size:30px}
  .sb{padding-bottom:40px}
  .bocf h4 small{display:none}
  .block h2{font-size:26px}
}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
  .giant span,.plane,.chapter .num{transform:none!important;opacity:1!important}
  .case-grid::after{transform:scaleX(1)!important}
  .sb .strike::after{transform:scaleX(1)!important}
}
.motion-still *, .motion-still *::before, .motion-still *::after{animation:none!important;transition:none!important}
.motion-still .giant span,.motion-still .plane,.motion-still .chapter .num{transform:none!important;opacity:1!important}
.motion-settled .giant span{animation:none!important;transform:none!important;opacity:1!important}
.motion-settled header::after{animation:none!important;transform:none!important}
.motion-still .case-grid::after,.motion-still .sb .strike::after{transform:scaleX(1)!important}
.motion-still .slide.on .s-title .ln>span{transform:none!important}
.motion-still .sig-big{--lw:6px;--bl:0px;--sk:0deg;--jx:0px}

/* Company identity and method remain readable at every breakpoint. */
.truth-copy{display:grid;grid-template-columns:1fr 1fr;gap:40px;max-width:1240px;font-size:var(--small-text);line-height:1.75}
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:36px;border-top:1px solid rgba(243,241,238,.2);padding-top:28px;margin:48px 0 80px}
.pillars h3{font:700 clamp(24px,2.2vw,34px)/1.2 var(--display);color:var(--ignite);margin-bottom:14px}
.pillars p{font-size:var(--small-text);line-height:1.75;max-width:32em}
.s-foot{margin-top:24px}
.method-bridge,.resource-intro{margin-top:28px;max-width:52em;font-size:var(--small-text);line-height:1.75;color:rgba(243,241,238,.9)}
.block .truth-copy{margin-top:clamp(32px,5vh,56px)}
@media (max-width:760px){.truth-copy,.pillars{grid-template-columns:1fr;gap:24px}.pillars{margin:32px 0 0}
  /* Keep company identity and method; case explanations stay in the detail. */
  .pillars{display:none}}
html[lang=en] .wall-copy h2{font-size:clamp(30px,4.5vw,74px)}
html[lang=en] .sig-big{font-size:clamp(88px,20vw,340px);letter-spacing:-.04em}

/* Restored hero: the claim and giant title use the original full-width stage; the #44 block below places the signal words. */
.hero-top{max-width:none;display:grid;grid-template-columns:minmax(0,5fr) minmax(300px,6fr);grid-template-rows:auto auto;column-gap:clamp(32px,5vw,96px);align-items:start}
.hero-top h1{grid-column:1;grid-row:1/3}
.hero-top .id{grid-column:2;grid-row:1;margin:0 0 12px;font-size:var(--small-text);line-height:1.5;color:rgba(243,241,238,.9);text-wrap:balance}
.signals{grid-column:2;grid-row:2}
html[lang=en] .hero-top .id{grid-column:1;grid-row:1/3;align-self:end;margin:0;max-width:16em;font-family:var(--display);font-weight:700;font-size:clamp(26px,2.6vw,40px);line-height:1.18;letter-spacing:-.01em;color:var(--pearl)}
html[lang=en] .signals{grid-row:1/3}
@media (min-width:1280px){
  #hero{min-height:max(100svh,860px)}
  .hero-top{display:block}
  .hero-top .id{max-width:30em;margin:22px 0 0}
  html[lang=en] .hero-top .id{margin:0;max-width:16em}
}
@media (max-width:760px){
  #hero{gap:24px}
  .hero-top{flex:1;display:flex;flex-direction:column}
  .hero-top .id{margin:0}
  html[lang=en] .hero-top .id{font-size:24px;line-height:1.16}
  .signals{flex:1;display:flex;flex-direction:column;justify-content:space-evenly}
}
/* 01 · the line is the screen. */
#creativity.block{min-height:72svh;display:flex;flex-direction:column;justify-content:center}
#creativity h2{margin-top:22px;font-family:var(--display);font-weight:800;font-size:clamp(44px,7.2vw,124px);line-height:1.06;letter-spacing:-.02em;max-width:none}
#creativity h2 em{font-style:normal;color:var(--ignite);white-space:nowrap}

/* BOCF diagram: four equal columns, letters alternate pearl / ignite for rhythm (no hierarchy);
   B × O is bracketed into the story, and a feedback line returns from F to B. */
.bocf{grid-template-columns:repeat(4,minmax(0,1fr));gap:0;border-top:1px solid rgba(243,241,238,.2)}
.bocf>div,.bocf>div+div{display:flex;flex-direction:column;padding:20px clamp(16px,1.8vw,28px) 26px;border:0;background:none}
.bocf>div+div{border-left:1px solid rgba(243,241,238,.12)}
.bocf>div:first-child{padding-left:0}
.bocf>div b{font-size:clamp(96px,11vw,190px);line-height:.86;letter-spacing:-.05em;color:var(--pearl)}
.bocf>div:nth-child(even) b{color:var(--ignite)}
.bocf>div h4{margin-top:22px;font-family:var(--display);font-size:clamp(20px,1.8vw,28px);font-weight:700}
.bocf>div p{margin-top:8px;max-width:none;font-size:var(--small-text);line-height:1.55;color:rgba(243,241,238,.68);word-break:keep-all;overflow-wrap:anywhere;text-wrap:balance}
html[lang=en] .bocf>div p{word-break:normal;text-wrap:pretty}
.bocf .story{position:relative;grid-column:1/3;grid-row:2;margin:6px clamp(16px,1.8vw,28px) 0 0;padding:18px 0 0;background:none;color:var(--pearl);border:0;font-size:clamp(18px,1.6vw,24px)}
.bocf .story::before{content:"";position:absolute;left:0;right:0;top:0;height:10px;border:1px solid var(--ignite);border-top:0}
.bocf .story::after{content:"×";position:absolute;left:50%;top:-11px;transform:translateX(-50%);padding:0 8px;background:var(--graphite);color:var(--ignite);font-family:var(--utility);font-size:var(--small-text);line-height:1}
.bocf .story small{margin-top:6px;font-size:var(--small-text);color:rgba(243,241,238,.62);opacity:1}
.bocf-loop{position:relative;grid-column:1/-1;grid-row:3;margin:30px 0 0;padding:14px 0 0 30px;border-top:1px dashed rgba(243,241,238,.34);font-size:var(--small-text);color:rgba(243,241,238,.68);text-align:right}
.bocf-loop::before{content:"←";position:absolute;left:0;top:-11px;padding-right:8px;background:var(--graphite);color:var(--ignite);font-size:var(--small-text);line-height:1}
.bocf-loop::after{content:"↻ F";position:absolute;right:0;top:-11px;padding-left:8px;background:var(--graphite);color:var(--ignite);font-size:var(--small-text);letter-spacing:.1em;line-height:1.2}
.bocf .method-link{grid-column:1/-1;grid-row:4;justify-self:start;margin-top:10px}

/* Truth sources and the Content Commerce path. */
.block .truth-copy{display:grid;grid-template-columns:5fr 7fr;gap:clamp(32px,5vw,80px);margin-top:clamp(72px,11vh,120px);font-size:inherit;line-height:inherit}
.truth-copy h3{margin-bottom:18px;font-size:var(--small-text);font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:var(--ignite)}
html[lang=zh-CN] .truth-copy h3{letter-spacing:.12em}
.truth-copy ul,.truth-copy ol{list-style:none;margin:0;padding:0}
.truth-sources li{padding:12px 0;border-top:1px solid rgba(243,241,238,.16);font-family:var(--utility);font-weight:400;font-size:var(--small-text);line-height:1.5}
.truth-commerce ol{display:grid;grid-template-columns:repeat(4,1fr);counter-reset:step;border-top:1px solid rgba(243,241,238,.16)}
.truth-commerce li{position:relative;counter-increment:step;padding:14px 18px 0 0;font-family:var(--utility);font-weight:400;font-size:var(--small-text);line-height:1.5}
.truth-commerce li::before{content:counter(step,decimal-leading-zero);display:block;margin-bottom:26px;font-family:var(--utility);font-weight:400;font-size:var(--small-text);letter-spacing:.1em;color:rgba(243,241,238,.5)}
.truth-commerce li::after{content:"";position:absolute;left:0;top:-1px;height:2px;width:100%;background:linear-gradient(90deg,var(--ignite) var(--fill,25%),transparent 0)}
.truth-commerce li:nth-child(2){--fill:50%}.truth-commerce li:nth-child(3){--fill:75%}.truth-commerce li:nth-child(4){--fill:100%}
.truth-commerce li+li{padding-left:0}


/* Below 1024px the four BOCF columns read two by two, so Chinese phrases keep their width. */
@media (max-width:1023px){
  .bocf{grid-template-columns:repeat(2,minmax(0,1fr))}
  .bocf>div,.bocf>div+div,.bocf>div:nth-child(2n){padding:14px 12px 16px;border:0}
  .bocf>div:nth-child(odd){padding-left:0}
  .bocf>div:nth-child(even){border-left:1px solid rgba(243,241,238,.12)}
  .bocf>div:nth-child(n+3){border-top:1px solid rgba(243,241,238,.12)}
  .bocf .story,.bocf-loop,.bocf .method-link{grid-column:1/-1;grid-row:auto;order:0}
  .bocf .story{margin:14px 0 0}
  .bocf .story::before{right:50%}
  .bocf .story::after{left:25%}
  .bocf-loop{margin-top:22px}
}
@media (max-width:760px){
  .bocf>div b{font-size:72px}
  .bocf>div h4{margin-top:10px;font-size:var(--small-text);overflow-wrap:anywhere}
  .bocf .story{font-size:18px}
  .bocf .story::before,.bocf .story::after{display:none}
  .bocf-loop{font-size:var(--small-text)}
  .block .truth-copy{grid-template-columns:minmax(0,1fr);gap:40px;margin-top:48px}
  .truth-sources li{font-size:var(--small-text);padding:10px 0}
  .truth-commerce ol{grid-template-columns:repeat(2,minmax(0,1fr));row-gap:22px}
  .truth-commerce li{font-size:var(--small-text)}
  .truth-commerce li::before{margin-bottom:14px}
}
/* Chinese running text avoids a lone last character; display lines break at phrase boundaries only. */
html[lang=zh-CN] :is(p,li){text-wrap:pretty}
html[lang=zh-CN] :is(h1,h2,h3,h4,.id,.story){word-break:keep-all;overflow-wrap:anywhere;text-wrap:balance}
html[lang=zh-CN] .bocf>div p{word-break:normal;overflow-wrap:normal;line-break:strict;text-wrap:balance}
html[lang=en] :is(.bocf .story,.bocf .story small,.truth-copy h3){text-wrap:balance}
html[lang=en] :is(.bocf .story,.bocf-loop,.truth-copy h3,.truth-sources li,.truth-commerce li){overflow-wrap:anywhere}
@media (max-width:760px){
  html[lang=en] #creativity h2{font-size:clamp(34px,10.2vw,48px)}
  #creativity h2 em{white-space:normal}
  .hero-foot .label{letter-spacing:.12em}
  .hero-foot{flex-wrap:wrap}
  .hero-foot .label{flex:1 1 50%;min-width:0;overflow-wrap:anywhere}
  .hero-foot a{flex-shrink:0}
}

/* round-3 fixes: legacy .bocf p max-width must not shrink the bracket or the feedback line */
.bocf .story,.bocf .bocf-loop{max-width:none;width:auto}
.bocf>div:first-child b{margin-left:-.04em}
.truth-commerce ol{column-gap:6px;border-top:0}
.truth-commerce li{border-top:2px solid var(--ignite);padding-right:12px}
.truth-commerce li::after{display:none}
.truth-commerce li:not(:last-child) span{display:none}
.role:not(:has(.thumb)) h3{grid-column:2}.role:not(:has(.thumb)) ul{grid-column:3}
@media (max-width:760px){.role:not(:has(.thumb)) h3,.role:not(:has(.thumb)) ul{grid-column:auto}}


/* Small copy uses the company Signal face at one readable size. */
:is(.label,.hero-foot,.cap-top,.cap-bot,.cap-top .idx,.s-meta,.s-foot,.prog span,.th-all,.to-lib,.bocf>div p,.bocf .story small,.bocf-loop,.bocf-loop::after,.truth-copy h3,.truth-commerce li::before,.duo .who,.same .note,.role h3 small,.role li,.method-link,.resource-intro,footer,.cta a.t){font-family:var(--utility);font-size:var(--small-text);letter-spacing:0;line-height:1.5}
.chapter .lede,.sb-copy p,.truth-copy,.method-bridge{font-size:var(--small-text)}
.bocf .story small{line-height:1.5}
.cap-top .co{min-width:0;text-wrap:pretty}
.s-meta{margin-top:14px;color:rgba(243,241,238,.84)}
html[lang=en] .s-title{font-size:clamp(24px,2.15vw,34px)}
.hero-foot .label{color:rgba(243,241,238,.86)}
@media (max-width:760px){.cap-top .co{font-size:var(--small-text)}.hero-foot .label{letter-spacing:0}}

/* ---------- #44 · signal words as a faint watermark field; random words light up ---------- */
#hero{position:relative}
#hero .hero-top{position:static}
#hero .hero-top h1,#hero .hero-top .id,#hero .giant,#hero .hero-foot{position:relative;z-index:1}
#hero .signals,html[lang] #hero .signals{position:absolute;inset:var(--rule-y) 0 0 0;align-self:stretch;justify-self:stretch;z-index:0;list-style:none;margin:0;padding:0;border:0;pointer-events:none}
#hero .signals span{position:absolute;left:var(--x,0);top:var(--y,0);white-space:nowrap;font:400 var(--small-text)/1.2 var(--utility);color:var(--pearl);text-shadow:none;transform:none;
  opacity:0;transition:opacity 1.8s var(--ease),color 1.8s var(--ease),text-shadow 1.8s var(--ease)}
#hero .signals span.placed{opacity:.075}
#hero .signals span.placed.lit{opacity:.85;color:#fff;text-shadow:0 0 16px rgba(255,61,31,.65),0 0 2px rgba(255,255,255,.6)}
html:not(.js) #hero .signals{position:static;display:flex;flex-wrap:wrap;gap:6px 18px;margin-top:24px}
html:not(.js) #hero .signals li{display:contents}
html:not(.js) #hero .signals span{position:static;opacity:.5}
@media (prefers-reduced-motion:reduce){#hero .signals span{transition:none}}

/* Keep the existing text and underline while making standalone links easy to hit. */
:is(.hero-foot a,.cap-bot a,.s-foot a,.th-all,.to-lib a,.cta a.t){display:inline-flex;align-items:center;min-width:44px;min-height:44px}

.wall .t[data-wall-key="extra"] img{object-fit:contain}


:is(.label,.hero-foot,.cap-top,.cap-bot,.cap-top .idx,.s-meta,.s-foot,.prog span,.th-all,.to-lib,.bocf>div p,.bocf .story small,.bocf-loop,.truth-copy h3,.truth-sources li,.truth-commerce li,.duo .who,.same .note,.role h3 small,.role li,.role li b,.method-link,.resource-intro,footer,.cta a.t,.btn){font-family:var(--utility);font-weight:400}

.bocf .story{font-family:var(--body);font-weight:400}
@media(max-width:760px){.bocf>div h4{font-family:var(--body);font-weight:400}}

/* Shared stage navigation: the menu takes over only when the desktop links no longer fit. */
header{height:auto;min-height:72px;flex-wrap:wrap;column-gap:16px;padding-block:14px}
header .logo{display:flex;align-items:center;flex:none;min-width:44px;min-height:44px}
header .stage-nav{align-items:center;flex:0 1 auto;flex-wrap:wrap;justify-content:flex-end;min-width:0}
header .stage-nav a{display:flex;align-items:center;flex:none;min-width:44px;min-height:44px;white-space:nowrap}
header .stage-nav a.opt{display:flex}
header .stage-nav #motion-toggle{flex:none;white-space:nowrap}
header .stage-nav a[aria-current]{opacity:1;color:var(--ignite);text-decoration:underline;text-underline-offset:7px}
body.ink-dark:not(.nav-open) header .stage-nav a[aria-current]{color:var(--scarlet)}
header .stage-nav .nav-contact{text-decoration:underline;text-underline-offset:7px;text-decoration-color:var(--ignite)}
header .nav-toggle{display:none;align-items:center;justify-content:center;flex-direction:column;gap:6px;min-width:44px;min-height:44px;padding:10px;border:0;background:none;color:inherit;cursor:pointer}
header .nav-toggle span{display:block;width:23px;height:2px;background:currentColor}
header .nav-toggle[aria-expanded="true"] span:first-child{transform:translateY(4px) rotate(45deg)}
header .nav-toggle[aria-expanded="true"] span:last-child{transform:translateY(-4px) rotate(-45deg)}

@media(max-width:960px){
  html.js-nav header .nav-toggle{display:flex}
  html.js-nav header .stage-nav{display:none;position:fixed;top:var(--rule-y);left:0;right:0;height:calc(100dvh - var(--rule-y));overflow-y:auto;align-items:stretch;flex-direction:column;flex-wrap:nowrap;justify-content:flex-start;gap:0;padding:20px var(--pad) max(24px,env(safe-area-inset-bottom));background:var(--graphite);color:var(--pearl);border-top:1px solid rgba(243,241,238,.25);font-size:clamp(18px,4vw,25px);letter-spacing:0}
  html.js-nav header .stage-nav.open{display:flex}
  html.js-nav header .stage-nav a{width:100%;min-height:56px;white-space:normal;border-bottom:1px solid rgba(243,241,238,.18)}
  html.js-nav header .stage-nav a[aria-current]{border-bottom-color:var(--ignite)}
  html.js-nav header .stage-nav a[hreflang]{margin-top:12px;border-bottom:0;font-size:18px}
  html.js-nav header .stage-nav #motion-toggle:not([hidden]){display:flex;align-items:center;width:100%;min-height:56px;text-align:left;font-size:18px;border-top:1px solid rgba(243,241,238,.18)}
  body.nav-open{overflow:hidden}
  body.nav-open header{color:var(--pearl);background:var(--graphite)}
  body.nav-open header .logo img{filter:none}
  html:not(.js-nav) header{position:relative;height:auto;min-height:var(--rule-y);flex-wrap:wrap;padding-block:12px}
  html:not(.js-nav) header .stage-nav{width:100%;flex-wrap:wrap;gap:0 16px}
  html:not(.js-nav) header .stage-nav a{min-height:44px}
}

@font-face{font-family:AtcommText;src:url(/assets/NotoSansSC-Home.woff2?v=20261022-type-scale&home=a7ea9b87e526) format("woff2");font-weight:400;font-display:swap}
@font-face{font-family:AtcommText;src:url(/assets/NotoSansSC-Home-600.woff2?v=20261022-type-scale&home=1afd7046c37c) format("woff2");font-weight:600;font-display:swap}
.logo img{filter:brightness(0) invert(1)}
.approved-stage-home.nav-open header .logo img{filter:brightness(0) invert(1)}
footer.site-foot{display:block;margin-top:12vh;padding:40px 0 0;font-family:var(--body);font-weight:400;font-size:var(--small-text);line-height:1.7;color:rgba(243,241,238,.72)}
footer.site-foot .foot-grid{display:grid;grid-template-columns:6fr 2fr 4fr;gap:40px}
footer.site-foot .foot-brand img{display:block;width:145px;height:auto;filter:brightness(0) invert(1)}
footer.site-foot p{margin:16px 0 0}
footer.site-foot .foot-col p{margin-top:8px}
footer.site-foot .foot-col h2{font:400 var(--small-text)/1.5 var(--body);letter-spacing:.04em;margin:0 0 12px;color:var(--pearl)}
footer.site-foot a{text-decoration:none}
footer.site-foot a:hover{color:var(--ignite)}
footer.site-foot .foot-col a{display:flex;align-items:center;min-width:44px;min-height:44px}
footer.site-foot .foot-bottom{display:flex;justify-content:space-between;align-items:center;gap:20px;margin-top:40px;padding-top:12px;border-top:1px solid rgba(243,241,238,.14)}
footer.site-foot .foot-bottom nav{display:flex;flex-wrap:wrap;justify-content:flex-end;gap:0 22px}
footer.site-foot .foot-bottom a{display:inline-flex;align-items:center;min-width:44px;min-height:44px}
@media(max-width:760px){footer.site-foot .foot-grid{grid-template-columns:1fr;gap:28px}footer.site-foot .foot-bottom{flex-direction:column;align-items:flex-start}footer.site-foot .foot-bottom nav{justify-content:flex-start}}
.method-link{display:inline-flex;align-items:center;min-height:44px;margin-top:18px;text-underline-offset:5px}
html:not(.js) #theater{display:none}html:not(.js) #work .case{display:block}html:not(.js) .plane,html:not(.js) .vt{opacity:1;transform:none}
@media(max-width:760px){.case.no-formal-media .cap-bot{display:flex}}
.s-img picture{display:flex;width:100%;height:100%;align-items:center;justify-content:center}.s-img img{max-width:var(--source-width,100%);max-height:var(--source-height,100%)}
.plane img{max-width:min(1060px,68vw,var(--source-width,1060px))}@media(max-width:760px){.plane img{max-width:min(100%,var(--mobile-source-width,var(--source-width,100%)))}}
.case[data-key="w38"] .plane > img[data-image-preview]{display:none}
@media (max-width:760px){
  .case[data-key="w38"] .plane[data-preview-active] picture img{position:relative;z-index:1}
  .case[data-key="w38"] .plane[data-preview-active] > img[data-image-preview]{display:block;position:absolute;inset:0;width:100%;height:100%;max-width:none;max-height:none;object-fit:contain;z-index:0;pointer-events:none}
}