关于我们

ABOUT US

@comm was founded in 1999, is a number of global 500 and world-class brand partners in China. Since its establishment 20 years ago, the company has developed from PR to ePR, from digital to social, and from IMC(Integrated Marketing Communications) to Integrated Content Marketing. We are always committed to providing customers with marketing strategy consulting, professional planning and international standard services. Based on the development trend of the industry, e-commerce, data technology, product marketing plan and other elements are added to constantly transform and innovate, and explore new models and new fields.

Rely on strategy ideas, content, resources and technology innovation troika, standing in a social electricity air port and data technology, social media resources team and CTO technical team, the joint university research center data algorithm and introduced several technology partner based on WeChat platform, ali jingdong electric business platform, the standardization of AI technology, CRM, and other fields of data driven marketing technology products; Integrate resource databases such as platform, KOL, talent and community, dig deep into user insight, dynamically track the effect of the launch and optimize the launch strategy, and form a continuous landing, so as to provide customers with more accurate digital integrated marketing solutions.

Along the way, we pride ourselves on being independent, but we never walk alone.

Just for you — no matter you’re the partner that has cooperated for ten years, or the company that has cooperated for a short time.

We firmly believe that the long-term stable cooperative partnership is not only derived from professional identification, but also from the alignment of values.

Only in this way can it last forever.

Hans Han
Chief Creative Officer

Hans is now chief content creative officer of @ comm, He graduated from fudan university. A well-known Chinese media producer, video is also a well-known poet and cultural scholar

In 2004, he co-founded China business news (CBN), a well-known financial and media group, and served as deputy chief editor. In 2006, I participated in the establishment of the earliest video platform in China -- excited group and served as vice President and chief editor. In 1987, he was selected as one of the top ten celebrities of the 1980s in fudan university.

In 1995, he won the literary award of the year from sprout magazine. Joined Shanghai writers association in 1996.

Have published collections of poetry and anthology including: "the moment is still", "riding words fly", "I mean, in case we go away", "Korean strong poetry" and so on

At the end of 2016, I founded the artistic video brand sola and became the CEO. In two years, I won the video award of ali department and the "second award" of toutiao department for several times. In 2018, "porcelain poem >" won the grand prize of New York "Eurasia short film festival".

Alex Cheng
Chief Technology Officer

Over 20 years as IT APAC Head with Digital IT experiences in different MNCs  (GE / Giorgio Armani / Ralph Lauren / L'Oréal), he achieved several hundreds of IT projects for APAC regions, in the area of SAP / Mobile / Omni Channel and Digital marketing solutions, covering different business industries - Luxury Retail / Beauty Care / Finance Institution / Famous FMCG Brands.

Retail, Wholesale, Supply Chain, Ecommerce, Finance Tech, Data Analytics & Cybersecurity were also under his responsibility. He was an APAC C Level IT Leader, driving the standardization and execution of IT governance processes - PMO (Project Management Office), ITSM & IT Compliance.

Shirley King
President & Founder

Shirley King has more than 20 years of rich experience in journalism, media, advertising, PR, sport marketing, integrated marketing communications and recently, in content marketing. After graduation from the Fudan University (Journalism), she started her career in a local newspaper and quickly rose to the position of Editor, the youngest Editor in the newspaper ever. In 1993, she moved into the advertising industry, joining McCann as Media Executive. After two years with TBWA working on the Nike account, Shirley was recruited by Nike China as Nike’s first ever local Chinese Marketing Manager. During her 4 years with Nike China, Shirley had emerged as one of the first generation of sport marketing specialists in China.

Shirley passed IABC in 2008 and invited by IABC to participate in the Blue Ribbon Panel to perform final-tier judging for 2009 Gold Quill awards.Shirley is one of advocators for Chinese Rural Kids Care Fund and @comm also actively volunteered in a series of program of "Free Lunch" charity project. 2015 Digital A-List Award Announced Mrs Jin Xia, Fouder of @comm,who was honored to be one of the outstanding digital entrepreneurs.

With her all-rounded experience in journalism, media, advertising, PR, and sport marketing, Shirley founded her own company in 1999 named @comm. During the last 18 years, Shirley has grown @comm from a small workshop with just a handful of staff, into one of the hottest local agency in China with more than 100 headcounts in her Shanghai and Beijing offices and with an admirable portfolio of blue-chip clients such as P&G, McDonald, Mars, HSBC, J&J, Pfizer, Wyeth, Yili, Master Kong, to name just a few. @comm has also gained industry recognitions winning lots of international and local awards for their great works and achievements.

With its elite team's planning and overall professional execution ability, @comm has won many professional awards at home and abroad. And successfully won more than 20 domestic and foreign authoritative awards, including 2016 Campaign gold award for annual independent agent in greater China.

Jef Ji
Partner

Jef is now Partner & SVP of @comm, After graduated from INSA de Lyon in 2005, During the last ten years, Jef become an all-rounded communications expert in the industry, and lead @comm to redefine IMC, which will be Data-driven Immersive Integrated Marketing from Strategy Planning all the way down to Sales Conversion.

Always willing to try new things, he assisted Shirley lead a new business team (covering strategy, e-commerce, sports, etc.) . Constantly promote the integration of strategic, creative content, channel and platform's best resources, He is always committed to that provision of market services covering entertainment/IP/secondary/sports/electrical, etc.

He attempts to redefine the integrated marketing without platform boundaries based on the immersive experience driven by real big data, bringing brands alive through Content, Platform and Creativity, Ultimately, help our clients moving towards "Content to Commerce".

He has created numerous successful integrated marketing communication campaigns for P&G, Mars, Yili, McDonald, Coca-Cola, Nike, Budweiser, Pepsi, Wyeth, Pampers, Pfizer, Dove, M&M’s, HSBC, Johnnie Walker, Gillette, Braun, Chando, etc. winning over 60 industry awards awards including ROI Grand Prix, Effie Grand Prix, AMES, WARC. And led the @comm team to became the independent agency of the year in Campaign Asia 2015.

Maggie Wang
Partner

Maggie has over 15 years experience in integrated marketing. In this capacity, Maggie is responsible for content driven integrated marketing communication, including social, digital, iwom, and entertainment/IP.

Maggie’s key expertise covers from FMCG, Baby-Parenting, Finance. Her clients include McDonald, Johnson Baby, HSBC, Pampers, Wyeth Nutrition. Maggie achieved a lot of awards and gained industry recognition. She developed social IWOM system for Pampers, won Best KOL award in 2016 and Integrated Executions & Deliverables Award in 2015 from P&G among all over 30 social, creative, digital and communications agencies.

A list of winning case from international authority recognition includes: Johnson Baby Dadication – 新榜 best social practice silver award 2016\HSBC Wealth Management – 新榜 best finance practice 2016\McCafe Christmas – ROI and 新榜 best social practice silver award 2016 & 2017\Pampers Golden Sleep Campaign – ROI honorable mention 2016 \McDonald’s 《The King's Avatar》won China advertising Great Wall award media marketing silver award in 2017

Maggie earned both an MBA degree and a Master degree of MA in International Public Relations from Cardiff University in the UK.

Hu Gang
Creative Partner

Hu Gang 1995-2019 take office JWT,he is the first local creative director of JWT and the first local executive creative director.

He served customers for Nike 8 years, Anta for 5 years, and new balance for 3 years.he has rich working experience in sports and fashion.

He has served 999 pharmaceutical for more than ten years, Budweiser InBev group for eight years, Budweiser, Harbin, Xuejin, Pepsi, Unilever, Johnson & Johnson, Haier, Mengniu, Ping An Bank, Tencent, Shanghai Jiahua, etc. It was the first local creative person who led the team to crack Cannes and D&AD.

Over the years, Hu Gang has won awards in Cannes, D & AD, one show, Asia Pacific Advertising Festival, Clio spikes Asia, Hong Kong Golden Sail, China 4A, Dragon Seal, Taiwan times award, China Great Wall Award, etc.

Howard Mok
Creative Partner

From construction worker to dropout, from car designer to production assistant, Howard eventually becomes an advertising creative with his footprints everywhere.
After practicing advertising for five years in his hometown Hong Kong, Howard decided to go to Mainland China to hone his creativity further and look for better opportunities. He then worked in Guangzhou for three years, after that came to Beijing and spent eight years there.

Howard has also established strategic thinking to understand customers' needs more precisely with his passion for creativity. As a Hong Kong native, he believes that natural local insight and execution are the best way to communicate with people.

Howard craves to create excellent works. He invested time understanding the customers' needs and how his team grasps key communication points in their work. He never stops exploring how creativity can be used as a fundamental tool to promote a brand's sustainable growth.

Howard uses his passion for outstanding creativity and business growth to lead and motivate company's creative direction. His clients include Mars, P&G, Vita, Mercedes-Benz, Johnson & Johnson, Bayer, Meituan, Yili, JD.COM, etc.
Over the years, Howard has won awards in One Show, Adfest, ROI Award, Effie Award, and China Great Wall Award, etc.